The Perfect Fit: Myntra Celebrates 3X ROAS with Snap’s Shoppable Lens

Myntra reached Gen Z

Myntra, India’s largest fashion marketplace, wanted to build strong awareness and consideration among Gen Z of a particular focus category. Sneakers are becoming increasingly popular in India, with consumer spend forecasted to hit $2.8 billion for the fiscal year of 2024. Myntra wanted to build top-of-mind awareness in this category by showcasing their wide selection of authentic global products.

Using Shoppable Lenses

With consumer spend forecasted to reach $2.8 billion for the fiscal year of 2024, Myntra was eager to drive audiences from consideration to conversion seamlessly. To do so, the brand opted to leverage Snap’s Video Ads and AR over the course of its four-week campaign.

For the first part of the campaign, Myntra maximized reach using video creative to build awareness that it has a sneaker for every occasion.  Considering the price point and the high involvement, Myntra partnered with Snap’s creative team to build an immersive and shoppable sneaker Try-on experience to complement its video asset. 

After 10 days, the team transitioned to the AR try-on experience to move users down the funnel and build consideration. These products were also linked in the Lens with Myntra’s catalog so users could try a sneaker, click on the shopping card and land on the specific sneaker SKU page on the app or website to complete the purchase.

To boost ROAS

Myntra’s multi-format campaign on Snapchat was a huge success. The campaign drove 4% lift in awareness and delivered a 3X ROAS. Moreover, Video Ads and AR drove a 4% lift in Action Intent for the brand. The results of this campaign have incentivized the brand to leverage Snapchat again in the future.