Mr. Mandoob
Mr. Mandoob, a leading food-delivery service based in Saudi Arabia, partnered with Snapchat creators to drive a remarkable boost in installs and purchases at a more effective cost. Partnering with influencers enabled the brand to effectively amplify their reach and nurture lasting customer loyalty.
Offering a seamless platform for customers to order from various local restaurants, Mr. Mandoob’s was a name to recognise in the Saudi on demand industry They had a clear strategy for expanding their user base and increasing transactions. To realize additional success, part of Mr. Mandoob’s strategy involved re-imagining their presence on Snapchat to further unlock the platform’s potential, given the popularity of Snap amongst Saudis. The team sought to understand the most effective ways to enhance user acquisition and boost in-app purchases on the platform.
Mr. Mandoob adopted a fresh strategy by leveraging Snapchat's creator collaboration solutions. They initiated app promotion campaigns powered by paid partnership ads and featuring popular local creators. This course of action aimed to tap into the creators' engaged audiences, presenting the company with new opportunities to foster authentic relationships and enhance brand visibility.
Mr. Mandoob’s campaign exceeded expectations. Quarter over quarter, the business’s metrics took off:
6x increase in app installs¹
60% lower cost per install¹
177x increase in purchases¹
97% lower cost per purchase¹
Creator Paid Partnerships were effective in reaching new users, resulting in a significant surge in app downloads at a much lower cost associated with each new install. The authentic endorsements from creators also translated into a remarkable boost in transactions at a lower cost per purchase, indicating heightened user trust and engagement.
Impressive outcomes like those point directly to the power of integrating creator collaborations into digital marketing strategies. Partnering with influencers who resonate with their target audience enabled Mr. Mandoob to effectively amplify their reach and nurture lasting loyalty through connection.
