METRO BRAZIL
Behold how METRO BRAZIL, the Middle East’s top e-commerce platform for luxury shapewear, skyrocketed growth through savvy strategies on Snapchat. With 7/0 optimization and 600+ creator collabs, they tackled reporting challenges, slashed costs, and boosted ROAS by 133% — a masterclass in data-driven creativity.
- Alaa Kara Ali, CEO, METRO BRAZIL
When it comes to thriving in the competitive world of e-commerce, platform technology and creator collaboration make all the difference. METRO BRAZIL, the go-to platform for luxury Brazilian shapewear in the Middle East, has proven exactly that with its groundbreaking partnership with Snapchat. By embracing creator collaborations and using the 7/0 optimization, METRO BRAZIL not only tackled their challenges — the company unlocked truly remarkable growth. Let’s dive into their winning formula.
More Ways To Win With Snapchat
First, METRO BRAZIL had some reporting discrepancies between Ads Manager and their 3rd Party Analytics tools which made it tough to take informed decisions and scale campaigns while maintaining profitability. Enter 7/0 optimization. This optimization strategy helped reduce the discrepancy they were seeing and gave them more clarity on their campaign results.
Next, METRO BRAZIL leveled up with a massive creator collab effort — along the lines of 600+ partnerships. Over 200 of those were turbocharged through Snapchat Ads. The takeaway? METRO BRAZIL slashed cost-per-purchase (CPP) by 58% and boosted return on ad spend (ROAS) by an impressive 133%.
