To help you get started with Snapchat Ads, we'll give you $75 in free ad credit when you spend $50. Start Advertising
Business
Success Story
Success Story

Make Up For Ever Bridges Online To Offline With Snapchat AR Lens And Video Campaign

+74%

Visitor Target (1)

+7pp

Brand Favorability (2)

+7pp

Purchase Intent (in KSA) (2)
The Story
Make Up For Ever launched in Q4 2019 a new range of Setting Sprays, re-promoted the ULTRA HD family - and drove users in-store to Sephora to try and buy. Known as a professional and educational brand, the objective was to educate users on the different makeup steps in a very entertaining way while extending beyond their existing loyal customer base to conquer new customers.
The Solution: AR Lens, Snap Ads & Story Ads
Leveraging the social power of their in-house artists, Make Up For Ever launched simple, yet highly-effective Snap and Story Ads.
The creative promoted the Snapchat partnership and showed them playing with the Lens - predominantly driving top-of-the funnel Brand and Ad Awareness. The AR Lens built delivered significant uplifts across the entire funnel, especially Lower Funnel.
The Results
The Lens delivered +10pp (2) in Purchase Intent, and +12pp (2) in Brand Favorability. This demonstrated how AR experiences on Snapchat are agile and able to deliver against both top of bottom-funnel KPIs. Combining video and camera formats delivered outstanding results, with over 1739 store visits, against a target of 1000.

Snapchat can help your business grow.

1Make Up For Ever | LVMH internal data, November 16, 2019 - January 31, 2020.
2Kantar Brand Lift Insights Study, Q4 2019.