Success Story
Success Story

Make Up For Ever Bridges Online To Offline With Snapchat AR Lens And Video Campaign


Visitor Target (1)


Brand Favorability (2)


Purchase Intent (in KSA) (2)

The Story

Make Up For Ever launched in Q4 2019 a new range of Setting Sprays, re-promoted the ULTRA HD family - and drove users in-store to Sephora to try and buy. Known as a professional and educational brand, the objective was to educate users on the different makeup steps in a very entertaining way while extending beyond their existing loyal customer base to conquer new customers.

The Solution: AR Lens, Snap Ads & Story Ads

Leveraging the social power of their in-house artists, Make Up For Ever launched simple, yet highly-effective Snap and Story Ads.

The creative promoted the Snapchat partnership and showed them playing with the Lens - predominantly driving top-of-the funnel Brand and Ad Awareness. The AR Lens built delivered significant uplifts across the entire funnel, especially Lower Funnel.

The Results

The Lens delivered +10pp (2) in Purchase Intent, and +12pp (2) in Brand Favorability. This demonstrated how AR experiences on Snapchat are agile and able to deliver against both top of bottom-funnel KPIs. Combining video and camera formats delivered outstanding results, with over 1739 store visits, against a target of 1000.

"Co-created with the PROS and being an educational brand, at MAKE UP FOR EVER, we aim to place consumer at the heart of our business. Building a converting consumer journey from a gamified video platform to a physical store helped us to better understand the online user behavior, secure incremental sales opportunities and to which extent we can lock a successful 360 POP-UP campaign."

MAKE UP FOR EVER Middle East team | LVMH, Dubai, UAE
1 Make Up For Ever | LVMH internal data, November 16, 2019 - January 31, 2020.
2 Kantar Brand Lift Insights Study, Q4 2019.