GOAT Has Arrived on Snapchat’s Public Profiles
GOAT, the fashion platform and epicenter of the sneakerhead community, has returned to Snapchat — this time to launch their official Public Profile for Businesses featuring an AR Lens. A major hub for coveted fashion and footwear, the prominent platform is one of the early adopters of augmented reality, having offered AR try-on in their app for the past few years. Because GOAT had seen success with their previous run of AR Lenses, they wanted to find a way to extend the value of their Lens assets and reach an even wider audience.
Leveraging their organic AR try-on Lenses from their app, GOAT uploaded their Lens assets to their Public Profile on Snapchat, providing Snapchatters with a single place to interact with the brand and discover, play with, and share the Lenses at any time.
GOAT’s organic Lenses were a hit for Snapchatters! Within the first week of being uploaded to their Public Profile, organic Lenses were played within the Snapchat camera over 1M times, reaching over 230k unique Snapchatters. 1 Thanks to this high level of engagement, GOAT plans on building additional AR assets to offer sneaker-loving Snapchatters.
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