Flyr Drives Strong ROAS Using Snapchat In Their Marketing Mix


Driven by utilizing MFD

The Story

Flyr is a low-cost, digital-first airline based in Norway and launched in summer 2021. Flyr was created for travelers in Norway with routes between Norwegian cities and to popular European destinations. The customer-centered approach has quickly made Flyr the first choice of many travelers. Flyr now has more than 400 employees, many of whom have extensive experience from companies such as SAS, Norwegian, Widerøe and Braathens. The managing director of Flyr is Tonje Wikstrøm Frislid, who is the first female CEO in aviation in the Nordics.

The Solution

Flyr partnered up with Snap to drive sales/ticket sales for their company and by utilizing multi format delivery as a strategy for their launch we managed to drive an extremely high ROAS and a low CPA compared to the industry average and other platforms. This alway on multi-format approach produced impressive results for Flyr.

The Result

Overall and most importantly, the campaign drove 157X ROAS1 and a greater CPA compared to other platforms. All in all, an extremely successful partnership that proves the value of advertising on Snap

"In the journey of starting a new airline, Snapchat has been a valuable platform both to build the brand and drive sales. Snapchat has proven to be a powerful conversion channel, particularly as it relates to the target audience for our youth segment and our UNG (Young) product, a ticket type that is now our second-best seller"

- Christine Braathen, Sr. Channel Manager at Flyr

1 By activating with Snap and utilizing MFD Flyr have successfully driven a ROAS of 157X - Data from Snap Ads Manager as of May 6 - September 12