Fishbrain's Snap Ads campaign drove a 92% conversion rate on iOS, and over 60k app installs
Conversion rate on iOS
Lower cost per install vs goal
Fishbrain is a fishing app that helps you find places to fish near you, analyze forecasts and discover new species! It found a great user base on Snapchat in the US, UK and Canada and has been advertising on Snapchat for almost 1 year now.
The Solution Fishbrain has been experimenting with many different features and functionalities on Snap such as: Story Ads, Snap Installers Lookalikes, Audience Insights, Auto Bidding and Lifestyle Categories such as Nature Enthusiasts.
They have seen great success both in terms of number of installs and return on investment.
After a period of testing and optimizing, Fishbrain is now seeing great CPIs, ROI and number of installs. They were able to bring down their CPI by 77% and double their swipe up rate.