Faces Breaks Benchmarks with AR-Powered Beauty Campaign

Faces Reached Millions of Consumers

Connection has always been core to Snapchat’s ethos. From uniting friends and family, to bridging the gap between brands and their audiences, Snapchat serves as a leveller. This is particularly evident during key moments in a country’s calendar when brands can harness the platform to honour cultural traditions.

Eager to reach millions in a meaningful way, Faces, Chalhoub Group's omni-channel beauty retailer launched an AR Filter on Snapchat to celebrate Saudi National Day in September 2024. Not only did this allow the omni-retailer to share in their consumers’ national pride, it also showcased the power of AR in brand-consumer relations.

Through the Beauty of AR

Faces opted for a multi-format campaign, leveraging both AR and Video Ads to reach its target market. Placing consumers at the centre of its campaign, the brand empowered Snapchatters to share selfies accompanied by Saudi National Day greetings – a move which simultaneously promoted the brand. Further to this, Faces expertly showcased its product range as part of the country’s celebrations by perfectly aligning its messaging with the spirit of the national day.

In a Campaign that Broke Benchmarks

Faces’ Snapchat campaign was exceptionally successful. The brand’s AR Filter activation reached 4.9M Snapchatters in Saudi, 70% of which was earned leading to a very effective CPM of $0.90. It also experienced a surge in brand metrics, recording a 9pp increase in Brand Favorability and a 8pp in Action Intent. Furthermore, Faces achieved a 1.54% share rate, exceeding the benchmarks for all AR in KSA in September by 5X!