Experian
Experian partnered with Snapchat’s verified creators, Snap Stars, and Snapchat creator agency production partner Influential to promote financial tools like Bill Negotiation and Subscription Cancellation. The creator-led campaign drove a 52% more efficient CPI, 51% better CPR, and 44% higher CTR — proving that relatable content can turn financial literacy into action.
Experian teamed up with four high-performing Snap Stars to embed their financial tools into everyday moments, from “get ready with me” videos to sunny day savings hacks.
Speaking Gen Z’s (Financial) Language
Let’s face it: Talking credit scores and budget tracking with a mobile-native audience isn’t the easiest sell. But for Experian, whose mission is to bring financial power to all, that’s exactly the task at hand. From dark web scans to subscription management, their product suite goes well beyond traditional credit reporting. But getting younger users to care about financial wellness? That’s a whole other beast.
With Gen Z and Millennials more likely to describe themselves as “money driven” than other audiences (65% more, in fact), Experian saw a golden opportunity to connect. But they wanted to do so in a way that didn’t feel like homework. To achieve that, they leaned on Snapchat and the power of creators.
Stars, Stories & Serious Conversions
Experian teamed up with four high-performing Snap Stars and Snapchat creator agency production partner Influential to embed their financial tools into everyday moments, from “get ready with me” videos to sunny day savings hacks. Each Snap Star recorded a Story Ad video in their daily routine (i.e. GRWM style) or scenes from their everyday life speaking to how Experian’s Bill Negotiation and Subscription Cancellation savings tools helped them save time and money so they could enjoy more of their summer. Each of those videos closed with the creator encouraging Snapchatters to download the app, serving as a powerful CTA to help drive app-install performance.
Results
52% more efficient cost per install – Snap Star videos dramatically outpaced traditional creative in driving app downloads.
51% more efficient cost per registration – The creator-first approach led to more users signing up for Experian’s services.
44% higher CTR – Audiences clicked through creator content more often, thanks to authentic, relatable storytelling.
Building on this success, Experian is going all-in with an always-on creator strategy, aligning with major events like March Madness and beyond. For brands looking to connect with Gen Z, Experian’s approach proved that money talk can actually be cool … if you speak the right language.