DIBZ Harnessed Football Fever to Boost Awareness on Snapchat
+13pts
lift in brand awareness¹
DIBZ Harnessed Football Fever to Boost Awareness on Snapchat
A new addition to the Real Money Gaming market, DIBZ has yet to celebrate its first birthday – but it’s already making its mark. Aiming to meet the brand’s existing target demographic of Gaming & Football Enthusiasts, DIBZ ran acquisition campaigns on Snapchat, with very little to no brand investment. These campaigns drove significant results, and incentivised the brand to experiment. As the Euro 2024 tournament approached, DIBZ wanted to harness football fever, raise awareness and grow its audience even further – and it wanted Snapchat on its team again.
Taking advantage of the momentum surrounding the Euros, DIBZ aimed to use AR to drive ad, brand and message awareness – and exceed benchmarks in the process. Developing social-first creative within premium Snapchat formats to enhance impact, DIBZ expertly tapped into the atmosphere associated with international sporting events.
Harnessing the connection between football and friendship, the brand communicated a fundamental understanding of its target audience. From collaborating with LadBible to gamifying elements of the promotion through AR, DIBZ’s campaign was a masterclass in creative know-how.
The campaign, which ran for four weeks, was a huge success for DIBZ. It exceeded benchmarks and delivered significant results across all chosen verticals. More specifically, the brand achieved a 19% lift in Ad Recall, and a 13% boost in both Brand Awareness and Message Awareness.
During the EURO 2024 Tournament, our goal was to increase brand awareness and consideration among our target audience. By developing social-first, UGC-inspired content and utilising a multi-placement approach on Snapchat, we were able to execute a fantastic campaign that drove substantial improvements across all brand metrics and delivered long-term value to DIBZ.