Centrepoint
Success on Snapchat: Centrepoint Boosts ROAS by 60% with Smart Bidding
Centrepoint partnered with Snapchat and changed its Auto-Bid strategy to Smart Bidding in a move which drove significant results for the leading e-commerce brand in the UAE.
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Striving for a Stronger ROAS
A major omnichannel retailer in the UAE, Centrepoint serves 35 million customers annually across more than 100 outlets in the GCC-MENA region. Having previously relied solely on automatic bidding with a purchase optimization goal, the brand recently reconsidered its Snapchat strategy in order to meet and exceed ROAS targets – at scale.
Switching to Smart Bidding
To achieve its aims, Centrepoint changed its bidding strategy from Auto-Bid – its previous approach – to Smart Bidding on its re-engagement campaigns, which targeted Snapchatters who use the app but have yet to make a purchase.
This was to reduce CPA while maintaining spend efficiency. By taking this approach, Centrepoint could control its cost per purchase more effectively, and significantly improve its marketing efficiency and ROAS.
Partnering with Snapchat has significantly boosted our performance marketing outcomes. By shifting from Auto-Bid to Smart Bidding with tCPA optimization, we achieved stronger cost control while driving high-intent traffic to the Centrepoint app. This strategy allowed us to scale purchases efficiently and enhance overall campaign performance. We look forward to building on this success and scaling this approach further to drive even greater results.
The Power of Change
Centrepoint celebrated significant results with a campaign that featured a series of Dynamic Product Ads. The new approach positively impacted the brand’s cost per click, driving more efficient traffic to its site. Specifically, after implementing the Smart Bidding strategy on app purchase re-engagement, CPC efficiency improved by 80% and the brand’s ROAS grew by 60% compared to auto bid.