Bloomingdales
Under the guidance of media agency Assembly, Bloomingdales MENA recently turned to Snapchat to boost sales volume and efficiency in a move which proved the power of combining Target Cost Per Acquisition (tCPA) with dynamic ads.
“We’ve been working with Snapchat for some time now, and it's been great to see how much the platform has evolved. Recently, the Client Partner team has truly elevated their support, consistently providing valuable recommendations to drive performance. Working with Alistair and Vincenzo has been a pleasure; their focus on delivering results over chasing spend commitments stands out. As a result, our investment in Snapchat has increased significantly, driven by the strong performance we’ve seen.”
- Hasnain Puri, Assembly, Account Director
Success From US to UAE
Like its US counterpart, Bloomingdales MENA has become a byword for luxury. Unsurprisingly, its ecommerce offering is no exception, with the brand expertly bringing its luxurious experience to life in the digital realm. Despite a renowned reputation in the UAE and Kuwait, complacency isn’t an option. Eager to boost Bloomingdales’ sales’ volume and efficiency, Assembly, the brand’s long-term media partner, recently turned to Snapchat.
The Power of Performance Bundles
To achieve these aims, Bloomingdales MENA leveraged the power of Snapchat’s performance bundle, combining Target Cost Per Acquisition (tCPA) with dynamic ads. Over the course of two months, the brand measured the impact of Snap's core performance products on its sales to accurately inform strategies going forward.
Boosting Sales with Snapchat
Bloomingdales MENA saw a significant improvement in performance when leveraging Snapchat, with its tCPA campaigns delivering a 250% increase in ROAS and a 71% decrease in CIR. Furthermore, and although these campaigns are not purely install-focused, the brand’s CPI decreased by 42%.
Overall, Bloomingdales MENA was able to acquire high value audiences significantly more effectively while leveraging Snapchat, enabling a higher volume of sales and brand growth, thereby meeting its primary aims.
"Snapchat continues to be an integral platform for Al Tayer, even more so for Bloomingdale's given Snaps average user has a high propensity for luxury fashion. It's not just a platform for driving product affinity, during a recent test, we compared tCPA vs Auto Bids which improved key cost metrics like CIR without any negative impact to sales; a key outcome at a time when every dollar & dime counts."
-Harry Lonergan, Al Tayer (Bloomingdales), Head of Digital Marketing