American Eagle (AE), retailer of jeans, t-shirts and activewear, was looking for new ways to engage with their key customers, A15-25, and drive scale, efficiency, and performance for a brand’s key consideration and conversion KPIs.
American Eagle partnered with Snapchat to create a multi-product approach using Snap Ads with Video and Shopping Lenses developed with Snapchat’s Lens Studio. American Eagle wanted to promote multiple SKUs from their men’s and women’s collections, allowing shoppers to view items before making a purchase. The Lens reflected accurate prices and product availability throughout the campaign.
The Lens was directly linked to American Eagle’s product catalog, providing more capacity for expanded product display in each campaign.
By layering in catalog-powered Shopping Lenses, American Eagle enabled users to actively engage with and purchase products. The Lens drove more than 11 million impressions and achieved a play time of nearly 30 seconds. Plus, not only did the brand drive higher-than-average reach and engagement, they also achieved positive ROAS.