Snapchat's SKOverlay Ads Drive 50x User Growth for AliExpress
AliExpress partnered with Snapchat to boost global user acquisition using SKOverlay ads. The campaign delivered 50x more first-time buyers at 13% lower cost, proving Snapchat's value for e-commerce growth.
As a leading global e-commerce platform serving 200+ countries, AliExpress needed to efficiently acquire high-value users in saturated Western markets. With rising customer acquisition costs across digital channels, the company sought innovative solutions to maintain growth during critical sales periods like Double 11.
AliExpress partnered with Snapchat to leverage its SKOverlay ad format - an immersive, full-screen shopping experience. The campaign focused on app purchases while implementing Conversions API (CAPI) for enhanced measurement accuracy. Snapchat's young, high-spending user base in North America and Europe proved ideal for AliExpress's global expansion goals.
The strategic partnership delivered breakthrough performance:
✔ 40x increase in U.S. ad spend YoY
✔ 50x more first-time buyers acquired
✔ 13% reduction in cost per first-time purchase
The success was particularly notable during the 2024 Double 11 Shopping Festival, when Snapchat drove massive traffic to AliExpress from six key international markets. By combining innovative ad formats with precise targeting, Snapchat established itself as a must-have platform for global e-commerce customer acquisition.
Launched in 2010, AliExpress connects global consumers directly to manufacturers worldwide. The platform offers 18 language options and serves customers in 200+ countries with its Choice program featuring free shipping and returns.
— Chao Cheng, Head of Media User Acquisition and Ad Platform Management, AliExpress
