AJVA Ford
Ahead of the Ford Taurus Hybrid launch, the long-standing automotive distributor sought to activate the full-funnel for maximum impact. By leveraging Snapchat’s premium formats, the team turned a launch moment into a lead engine with standout results.
On Snapchat, placements such as Commercials and Story Ads are built to reach audiences in a high-attention, full-screen environment—delivering the highest ROI compared to all other media categories. 4
Shifting Into High Gear Ahead of the Taurus Hybrid Debut
Al Jazirah Vehicles Agencies, a long-standing automotive dealer in the Kingdom of Saudi Arabia, has maintained always-on advertising on Snapchat for years. But in anticipation of adding the new Ford Taurus Hybrid to its lineup, the team knew it had an opportunity to leverage the Snapchat Ads Manager platform to make an even bigger impact in KSA’s competitive automotive market.
The media buying team recognized the importance of pairing brand awareness with efficient lead generation and set out to design a campaign that would deliver on both fronts. To bring this strategy to life, AJVA turned to Snapchat’s suite of ad formats to design a campaign that showcased the Ford Taurus Hybrid while reaching new audiences and driving measurable business results.
Turbocharging Leads with Snapchat’s Full-Funnel Formats
The team chose Snapchat’s First Commercial format to complement always-on lead generation efforts via Snap Ads and Story Ads with an upper-funnel awareness component to capture the whole funnel.
The ad creative highlighted the new model and AJVA’s offers clearly, appealing to Snapchat’s audience of car shoppers in the KSA. On Snapchat, placements such as Commercials and Story Ads are built to reach audiences in a high-attention, full-screen environment, delivering the highest ROI compared to all other media categories according to Omnicom Media Group MENA and Annalect MENA. 4
By combining high-impact premium placements, such as First Commercial, with proven lead formats, the team was able to capture attention at scale and convert interest into sign-ups. This full-funnel approach delivered measurable efficiency gains for AJVA Ford:
4x more efficient cost per sign up than AJVA Ford’s historical average 1
62% lower cost per sign up than the automotive category benchmark 2
6x higher click rate on First Commercial compared to other formats 3
Together, these outcomes highlight how a carefully balanced strategy on Snapchat can generate both awareness and intent, all while driving qualified leads at scale. AJVA’s campaign also underscores Snapchat’s value as a launch platform in KSA, where full-screen video environments offer auto brands a unique way to engage younger, tech-savvy audiences.
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