AYBAT
ABYAT, a leader in furnishing and home decor in the GCC, partnered with Snapchat and OptimizeApp to launch the region's first AR Lens for outdoor furniture. This groundbreaking tool allowed over 20M customers to visualize products in their spaces, boosting engagement and redefining retail innovation.
Founded in 2005, ABYAT has grown to become a leading name in the GCC region, specializing in furnishing and home finishing materials. With a vision to be in the lead, in every mind, in every home, Abyat provides high-quality products at reasonable prices, and has established showrooms in Kuwait and Saudi Arabia, offering a comprehensive range of home solutions.
The company's success is built on its deep understanding of customer needs and its commitment to excellent after-sales service. As ABYAT continues to expand, including plans for new showrooms in the coming years, its dedication to customer satisfaction remains at the forefront of its business strategy.
ABYAT embarked on a groundbreaking initiative to showcase their new outdoor furniture collection. With the winter season quickly approaching, customers were eager to prepare their outdoor spaces for more comfortable use. But many found it challenging to visualize how the new furniture would look in their own backyards and whether it would complement their existing home decor.
To address this challenge, ABYAT collaborated with Snapchat & OptimizeApp to create an augmented reality (AR) Lens, marking a first in the MENA region's furniture retail industry. Their innovative AR Lens allowed prospective customers to virtually "try on" (ie, visually test) the furniture in their own outdoor spaces, providing a realistic preview of how the pieces would fit and look in context.
OptimizeApp’s deep understanding of the Snapchat ecosystem, combined with Abyat’s innovative and forward-thinking mindset, leveraged Snapchat’s AR technology to make it easier for customers to make informed purchasing decisions, enhancing their overall shopping experience. As a result, the introduction of the AR Lens proved to be an oasis of success, generating significant customer engagement and interaction.
In Saudi Arabia, the average camera playtime was 10.58 seconds, while in Kuwait, it reached an impressive 19.65 seconds. Those figures proved a high level of interest and interaction with the AR Lens, and indicated customers were indeed interested in taking the time to explore and visualize the furniture in their own spaces.
Along with the campaign’s playtime success, the AR Lens demonstrated its widespread reach and impact by garnering a whopping 20,476,491 try-ons.
ABYAT’s strategic use of AR technology enabled them to showcase their outdoor furniture collection, effectively bridging the gap between online and in-store shopping experiences. In doing so, they were able to offer customers a seamless and immersive way to shop, while boosting customer engagement and positioning themselves as a forward-thinking leader in the MENA home furnishing industry.
