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'Tis the Season to Drive Sales

Maximize your ROI on Snapchat this holiday season with our marketing guide. Download our guide to discover Holiday 2020 trends, Snapchatter gift-giving insights, and Snapchat seasonal moments. Learn how to drive online sales, boost foot traffic to your store, or promote your app or game all season long or during moments like Black Friday and Cyber Monday.

The Snapchat Generation has massive purchasing power

76% of holiday purchases will be made online this year 1
20% of Snapchatters will buy from brands that are helping the community this holiday season 2
80% of Snapchatters are planning on shopping on Black Friday 3

Solutions for your full-funnel objectives

Bring your Holiday ads to life this season with our creative best practices

Showcase your product with compelling visuals
Use full screen images/video and audio in your ads to inspire, educate and move Snapchatters to buy your products, download your app, or visit your storefront. Use Snap Publisher to create an ad from scratch, or use one of our customizable templates.
Drive urgency with compelling language
Focus on your doorbuster deals, Holiday specials, and seasonal content within your messaging, headline and ad creative. Additionally, leverage the phrases, traditions, emotions, days and Holiday moments that matter to Snapchatters within your ads.
Link directly to your product or category page
Don’t let Snapchatters drop off because they can’t find your product - deep link into the exact product page or category page that you're promoting. More on linking and product catalog specifications here.

Driving sales this holiday season with Snapchat

Miss our holiday webinar on how to drive sales on Snapchat this season? Check it out here!

Snapchat can help your small, medium or large business grow.

12020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803) QS11: Now, thinking about this upcoming holiday season (2020), where do you expect to make most of your purchases?
22020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803) Question: How do you think that COVID-19 will affect your holiday gift-giving?
3Snap Inc. survey of US Snapchat users, May 23–27, 2020. Age and location data subject to restrictions. See for details. Q: Thinking ahead to this holiday season, in which of the following categories, if any, do you intend to buy a gift for yourself or others on Black Friday?; 1226 respondents.