Business

Holidays Are Brighter on Snapchat

Download the Snapchat 2021 Holiday Marketing Guide to learn about this year’s holiday trends, Snapchat campaign planning strategies, and holiday creative recommendations to help you launch and optimize your holiday campaigns on Snapchat.

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Snapchatters Spend More Than Any Other Audience During the Holiday Season

Learn more holiday insights by downloading the Snapchat 2021 Holiday Marketing Guide.

Snapchat 2021 Holiday Marketing Guide

81% of Snapchatters shopping in retail plan to shop online. 1

Snapchat 2021 Holiday Marketing Guide

Snapchatters are 34% more likely than non-Snapchatters to buy from brands that support their local community. 2

Snapchat 2021 Holiday Marketing Guide

72% of Snapchatters plan to shop Black Friday and Cyber Monday. 3

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Solutions for Your Full-Funnel Objectives

Get our Snapchat 2021 Holiday Marketing Guide for trends and solutions specific to your business.

Snapchat 2021 Holiday Marketing Guide
E-Commerce Holiday Advertising

Mobile commerce will dominate this holiday season, leading Snapchatters to shop predominantly online for gifts.

Promote your Local Business

Drive foot traffic to your storefront or restaurant with Snapchat this holiday season.

Drive App Downloads and Purchases

Leverage the increased time Snapchatters are spending on their phones to drive app downloads, engagement, and purchases.

Bring Your Holiday Ads to Life This Season With Our Creative Best Practices

  • Feature your products or offers front and center in your ad creative

  • Use holiday-specific headlines and captions to entice Snapchatters to shop

  • Feature any promotions or sales in the headline or caption to drive urgency

  • Provide clear CTAs that deep link to your products or apps properly

Download the Holiday Guide

Snapchat Holiday Resources

We’re here to help you drive real results this holiday season on Snapchat.

Snapchat 2021 Holiday Marketing Guide

6 Black Friday Marketing Tips For Driving Holiday Sales

Black Friday and Cyber Monday marketing strategies, tips, and best practices to help you get the most out of your holiday advertising campaigns on Snapchat.

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Snapchat 2021 Holiday Marketing Guide

10 Ways to Increase E-Commerce Sales This Holiday Season

The holiday season is fast approaching, and brands everywhere are strategizing how to capitalize on the massive spending period that’s about to take place.

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Snapchat 2021 Holiday Marketing Guide

4 App Marketing Tips to Win the New Year!

Leverage Snapchat Ads to reach Snapchatters actively looking for new apps to install and capture a valuable audience that can be tapped into throughout the year.

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Snapchat can help your small, medium or large business grow.

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1 2021 Deloitte Holiday Research Commissioned by Snap Inc.
Base = Snapchatters (n=353)
Q:“Where do you go to discover [Retail] holiday shopping ideas?” Q: “Where do you learn about [Retail] products?” Q: “Where have you bought/plan to buy [Retail] products this holiday season?” Q: “How do you plan to connect with the people you are giving [Retail] gifts to this year?”
2 2020 GroupSolver US study commissioned by Snap Inc.
3 Snap Inc. survey of US Snapchat users May 19 - 27, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question “We have a few questions about Black Friday shopping. When do you start thinking about Black Friday/Cyber Monday purchases,” 614 respondents
4 Calculated by comparing 2021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (N=918), Non-Snapchatters (N=252) Q: “Where have you bought/plan to buy [CATEGORY] products this holiday season?” to eMarketer “Roundup: Path to Purchase Beyond the Retail Vertical.”
5 2021 Deloitte Holiday Research Commissioned by Snap Inc. Q: “And how much have you spent or do you anticipate spending in each of the following categories this holiday season?“
6 eMarketer, “Retail MCommerce Sales Worldwide,” December 2020.
7 2021 Deloitte Holiday Research Commissioned by Snap Inc.
Base = Snapchatters (n=353)
Q:“Where do you go to discover [Retail] holiday shopping ideas?” Q: “Where do you learn about [Retail] products?” Q: “Where have you bought/plan to buy [Retail] products this holiday season?” Q: “How do you plan to connect with the people you are giving [Retail] gifts to this year?”
8 2020 GroupSolver US study commissioned by Snap Inc.
9 Base: Snapchatters (n=803) 2020 Alter Agents study commissioned by Snap Inc; QS9: What kinds of things do you intend to purchase and/or hope to receive as a gift?
10 Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many apps do you typically download in a week?” 3407 respondents.
11 Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many apps do you typically download in a week?” 3407 respondents.
12 2020 Alter Agents study commissioned by Snap Inc.; Base: Snapchatters (n=803) QS9: "What kinds of things do you intend to purchase and/or hope to receive as a gift? Receive as a gift."
1 2021 Deloitte Holiday Research Commissioned by Snap Inc.
Base = Snapchatters (n=353)
Q:“Where do you go to discover [Retail] holiday shopping ideas?” Q: “Where do you learn about [Retail] products?” Q: “Where have you bought/plan to buy [Retail] products this holiday season?” Q: “How do you plan to connect with the people you are giving [Retail] gifts to this year?”
2 2020 GroupSolver US study commissioned by Snap Inc.
3 Snap Inc. survey of US Snapchat users May 19 - 27, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question “We have a few questions about Black Friday shopping. When do you start thinking about Black Friday/Cyber Monday purchases,” 614 respondents
4 Calculated by comparing 2021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (N=918), Non-Snapchatters (N=252) Q: “Where have you bought/plan to buy [CATEGORY] products this holiday season?” to eMarketer “Roundup: Path to Purchase Beyond the Retail Vertical.”
5 2021 Deloitte Holiday Research Commissioned by Snap Inc. Q: “And how much have you spent or do you anticipate spending in each of the following categories this holiday season?“
6 eMarketer, “Retail MCommerce Sales Worldwide,” December 2020.
7 2021 Deloitte Holiday Research Commissioned by Snap Inc.
Base = Snapchatters (n=353)
Q:“Where do you go to discover [Retail] holiday shopping ideas?” Q: “Where do you learn about [Retail] products?” Q: “Where have you bought/plan to buy [Retail] products this holiday season?” Q: “How do you plan to connect with the people you are giving [Retail] gifts to this year?”
8 2020 GroupSolver US study commissioned by Snap Inc.
9 Base: Snapchatters (n=803) 2020 Alter Agents study commissioned by Snap Inc; QS9: What kinds of things do you intend to purchase and/or hope to receive as a gift?
10 Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many apps do you typically download in a week?” 3407 respondents.
11 Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many apps do you typically download in a week?” 3407 respondents.
12 2020 Alter Agents study commissioned by Snap Inc.; Base: Snapchatters (n=803) QS9: "What kinds of things do you intend to purchase and/or hope to receive as a gift? Receive as a gift."