Grow Your Online Business With
E-commerce Advertising on Snapchat

Snapchat reaches valuable audiences and helps online stores like yours connect with the right customers to drive sales and leads.
  • Connect with a massive audience that’s quickly growing, reaching 75% of millennials and Gen Z.¹
  • Grow sales or subscriptions by optimizing campaigns toward specific events.
  • Showcase your products through immersive, personalized ad formats that inspire action.

What Makes Snapchat Valuable for Online Sales?

Snapchat is influential among friends because it’s made for close, real connections.

  • Snapchat is the #1 platform where people enjoy sharing purchases or when shopping.²
  • On average, Snapchatters spend 30 minutes on the app daily.³
  • Snapchatters say close friends are 4x more influential than celebrities or influencers on their purchasing decisions.⁴

Create a personalized, relevant shopping experience for Snapchatters.

  • Connect with your audience on Snapchat based on their interests and behaviors. 
  • Find high-intent customers with Custom Audiences and Lookalikes.
  • Reach specific Snapchatters based on data that’s unique to your business, product, or service.

Measure campaign results and build audiences with the Snap Pixel.

  • Measure the activity on your website, allowing you to track the actions people take.
  • Optimize your campaigns for valuable actions, such as purchases or filling out lead forms.
  • Build Customer List Audiences from emails or phone numbers and retarget those who’ve added to cart but haven’t completed a purchase.

Learn how to install the Snap Pixel.

Grow sales via made-for-commerce ad formats that showcase your products.

  • Leverage ad formats that are tailored to your business goals, like driving awareness or sales.  
  • Encourage Snapchatters to browse and buy with Collection Ads.
  • Automatically personalize your ads with Dynamic Product Ads.

Success on Snapchat

See how online businesses like yours are finding success on Snapchat.

Wanting to drive more purchases, The Ridge came to Snapchat seeking a new audience who would convert with a strong return on investment. Using Snap Pixel’s cross-device measurement and Snapchat’s Custom and Lookalike Audiences, The Ridge achieved an overall cost per acquisition (CPA) at least 20% lower than on other ad platforms.
  • 20% lower CPA vs. other platforms
  • 4.1x return on ad spend
  • 55% lower CPA using Pixel Lookalike Audiences

Increase Online Sales With Snapchat
E-commerce Advertising Resources

Drive sales with a website conversions campaign

Learn how to encourage actions on your website, including sales.

Retarget customers who have engaged with your business

See how to connect with high-intent customers through Pixel Custom Audiences.

Learn the basics of
e-commerce advertising
on Snapchat

Take our free E-commerce Essentials course to learn how to run effective e-commerce ad campaigns.

Snapchat can help your business grow.

1Data from Snap Ads Manager as of April 19, 2020. Percentages calculated by dividing addressable reach by relevant census figures in the US. Millennials and Gen Z are defined as between 13 and 34 years of age. Addressable reach, location, and age data are subject to limitations. See for details.
22022 Global Crowd DNA Study commissioned by Snap Inc.| Base: Daily Snapchatters = 8100 Daily TikTok = 6482 Daily Instagram = 7516 Daily Facebook = 7244 Daily Messenger = 6323 Daily Whatsapp = 6822 Daily Twitter = 5113 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? Please select all that apply. (NET: Funny / random things that happen during my day, Moments that capture what my life is actually like)
3Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
4Snap Inc. survey of US Snapchat users June 16–19, 2020. Age and location data subject to restrictions. See for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?”; 787 respondents.