Grow Your Online Business With
E-commerce Advertising on Snapchat

Snapchat reaches valuable audiences and helps online stores like yours connect with the right customers to drive sales and leads.

Connect with a massive audience that’s quickly growing, reaching 75% of millennials and Gen Z.¹
Grow sales or subscriptions by optimizing campaigns toward specific events.
Showcase your products through immersive, personalized ad formats that inspire action.

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What Makes Snapchat Valuable for Online Sales?

Snapchat is influential among friends because it’s made for close, real connections.

Snapchat is the #1 platform where people enjoy sharing purchases or when shopping.²
On average, Snapchatters spend 30 minutes on the app daily.³
Snapchatters say close friends are 4x more influential than celebrities or influencers on their purchasing decisions.⁴

Create a personalized, relevant shopping experience for Snapchatters.

Connect with your audience on Snapchat based on their interests and behaviors.
Find high-intent customers with Custom Audiences and Lookalikes.
Reach specific Snapchatters based on data that’s unique to your business, product, or service.

Measure campaign results and build audiences with the Snap Pixel.

Measure the activity on your website, allowing you to track the actions people take.
Optimize your campaigns for valuable actions, such as purchases or filling out lead forms.
Build Customer List Audiences from emails or phone numbers and retarget those who’ve added to cart but haven’t completed a purchase.

Learn how to install the Snap Pixel.

Grow sales via made-for-commerce ad formats that showcase your products.

Leverage ad formats that are tailored to your business goals, like driving awareness or sales.
Encourage Snapchatters to browse and buy with Collection Ads.
Automatically personalize your ads with Dynamic Product Ads.

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Success on Snapchat

See how online businesses like yours are finding success on Snapchat.

Wanting to drive more purchases, The Ridge came to Snapchat seeking a new audience who would convert with a strong return on investment. Using Snap Pixel’s cross-device measurement and Snapchat’s Custom and Lookalike Audiences, The Ridge achieved an overall cost per acquisition (CPA) at least 20% lower than on other ad platforms.