Business

App Advertising on Snapchat

Promote your mobile app or game on Snapchat to drive app installs and engagement.

  • Snapchatters Love Apps: Reach a mobile-first audience with full-screen ads.

  • Drive Results: Easily optimize campaigns to increase app installs, app engagement, and in-app purchases with Goal-Based Bidding.

  • Set Your Own Budget: Begin advertising on Snapchat with just $5 a day.

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Success on Snapchat

See how app advertisers are finding success on Snapchat.

FTY

FTY exceeded performance benchmarks by adapting its ad campaigns for SKAdNetwork (or SKAN for short). The results are clear proof that industry-leading performance metrics can coexist with Apple’s latest App Tracking Transparency (ATT) changes.

  • 25% lower CPI than other platforms’ SKAN campaigns1

  • 20% lower CPI than FTY’s internal benchmark1

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Create an AdGet Inspired

Snapchatters Love Apps

As a mobile-first generation, Snapchatters are actively looking for new apps:

  • 63% of Snapchatters last downloaded a new app on their phone within the past 2 weeks.2

  • 41% of Snapchatters make a purchase using an app at least once a month.3

  • 59% of Snapchatters are likely to tell their friends and family about a new app they like.4

  • Target 110+ million Snapchatters in the Casual & Mobile Gamer Lifestyle Category.5

Grow Your App Business

Our self-serve advertising platform is designed to help app advertisers drive results.

1. Privacy Centric App Advertising:

Learn more about SKAdNetwork setup and campaign management in Snapchat’s Ads Manager.

2. Drive Awareness and App Installs:

Use app install ads to drive Snapchatters directly to the app store where they can download your app.

3. Re-Engage Your Current User Base:

Use re-engagement ads to direct existing users back into your app. Encourage Snapchatters to open your app and take specific actions, like sign up, make an in-app purchase, or play a game.

4. Measure and Optimize Your Campaigns:

Track app installs and post-install events in Snapchat's Ads Manager once you are integrated with a Mobile Measurement Partner (MMP). Use Goal-Based Bidding to optimize towards app installs, in-app purchases, and signups.

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Create Ads That Drive Snapchatters to Download or Open Your App

App Install Ads

Use app install ads to drive Snapchatters directly to your app within the app store. App install ads are available with a suite of ad formats: including Single Image or Video ads, Story Ads, and AR Lenses.

App Re-Engagement Ads

Use deep links to drive existing users back into your app. Re-engagement ads can improve retention, activate lapsed users, and drive revenue for your app. Deep link attachments are available for Single Image or Video ads, Story Ads, Collection Ads, and AR Lenses.

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Measure and Optimize Your Ad Campaigns

Measure Ad Performance

Track app installs and conversion events easily within Ads Manager. We offer reporting on 20+ app events such as App Install, Purchases, Sign Ups, Level Completes, Ad Clicks, and Custom Events. Just configure your app with our approved Mobile Measurement Partners (MMPs) to measure your ad performance.

Learn more about set up and MMPs.

Optimize Ad Delivery

Optimize for the business goals that matter most. Snapchat offers Goal-Based Bidding to help you drive immediate growth of app installs, app purchases, and app signups with ease. Optimize towards these events once you are integrated with a MMP and a minimum number of events occur.

Create an Ad

Resources and Tools for App Advertisers

How to Drive App Installs and Conversions With Snapchat Ads

Promote your app to a highly engaged audience on Snapchat with these steps.

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Adapting to Privacy Centric App Advertising

Learn about Snapchat’s approach to Apple's privacy updates and tactical preparations for iOS14 campaigns.

Learn more

Advertise and Monetize Your App With Snap App Ads Kit

Future proof your app advertising, and bring ready-made monetization right to your app.

Learn more
1 FTY LLC. internal data 2021
2 Snap Inc. survey of US Snapchat users September 19 - 30, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "When was the last time you downloaded a new app on your phone?"; 488 respondents
3 Snap Inc. survey of US Snapchat users September 19 - 30, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "How often do you make a purchase using an app?"; 513 respondents
4 Snap Inc. survey of US Snapchat users September 19 - 30, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "How likely are you to tell your friends and family about a new app you like?"; 532 respondents
5 Snap Inc. internal data as of April 7, 2020. Snapchat Casual & Mobile Gamer Lifestyle Category (SLC). SLCs are inferred assignments based on who is most likely to click ads targeted towards the SLC. SLCs may not align with people who self-identify as that category and are instead only predictive of ad response. Location, age, and lifestyle data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.