TOD
“Snapchat has proven to be a highly efficient performance channel in Kuwait for TOD, delivering strong ROI and cost-effective conversions. Our MMM study highlighted its impact in driving measurable results, reinforcing Snapchat’s value in our always-on media mix across the marketing funnel from Awareness to bottom-funnel conversion campaigns.”
- Laurent Zaloum, Media Acquisitions Manager, TOD
TOD Teams Up with Snapchat to Boost Subs
Setting the standard for streaming services in MENA, TOD has become the go-to platform for sports and entertainment. From events like the Champions League, Premier League and Formula 1, to binge-worthy shows from Paramount+, Warner Bros, and HBO MAX, TOD brings viewers closer to the action.
Eager to increase subscriptions across all its packages and optimize its ROI to drive efficiency on conversion campaigns, the streaming service turned to Snapchat.
Snapchat Study Shows Sub Lift
As TOD’s main business KPI is subscription rates, Snapchat ran an MMM study in partnership with OMG and Annalect between August 2023 and November 2024, to assess the impact marketing and advertising campaigns have on the brand’s KPI in Kuwait.
Snapping Up Results
The MMM study confirmed that TOD and Snapchat make a very successful team.
Specifically, results showed that Snapchat drove 22% of the brand’s overall social media contribution to subscriptions,¹ delivering 8% higher efficiency (ROI) vs overall media benchmark ROI.²
Furthermore, TOD’s conversion campaigns on Snapchat outperformed the ROI benchmark by 30%.³