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Unlock Growth on Snapchat

Reach high-spending customers you may not find on other platforms — and drive measurable, incremental results.

The Challenge for Advertisers Today

Growth is harder to come by, with costs rising and platforms saturating.

Budgets are tight and customer acquisition costs keep rising.

Creative resources are limited.

Growth must be efficient, not experimental.

Why Brands Choose Snapchat for Growth

See how Snapchat solves for saturated growth and industry headwinds.

Incremental Reach

40% of Snapchatters are not on
TikTok daily.¹

Competitive Performance

Snapchat’s direct response solutions
are built to drive impact.

Low-Friction Activation

Reuse existing 9:16 creative and
launch quickly.

Real growth proven by independent data

3rd party measurement platforms have shown the value of Snapchat.

Highest ROAS

3.8x ROAS, highest among
all platforms measured²

Triple Whale logo

$84 AOV

Higher than Amazon,
Meta or TikTok²

Triple Whale logo

#1 ROAS Lift

From 1-day to 
90-day window³

Northbeam logo

Top channel

for Customer Acquisition
Winning on CPA and ROAS in 2024⁴

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The Snapchat Audience Difference

946M
Monthly active users (and counting)⁵

50%
Of Snapchatters are over 25⁶

$5T
In spending power for Gen Z and Millennials.
You can reach them on Snapchat.⁷

Success Stories

Brands like yours are getting results with Snapchat Ads.

Comfrt

Comfrt leaned into Snapchat-first optimizations and UGC-style creative to better connect with Gen Z and shorten the path to purchase. By shifting bidding strategy and tapping into culturally relevant storytelling, the brand turned a seasonal slowdown into breakout growth.

79%

new customer rate⁸

85%

lift in new site visits⁸

32%

increase in revenue⁸

3X

incremental return on ad spend⁸

Frequently Asked Questions

Is Snapchat just for brand awareness?

Snapchat supports a range of advertising goals. Our direct response business has never been stronger, with a 30% increase in purchase-related ad revenue year over year.¹¹

Is it hard to get started on Snapchat?

Not at all. You can reuse your existing 9x16 video and static ads formatted for mobile.

Is Snapchat only for young people?

Not at all. While you can reach 75% of people ages 13-34 in 25 countries, 50% of Snapchatters are over 25, while 25% are over 35.¹²

Do people really shop on Snapchat?

Yes - 88% of Snapchatters say “I love to shop,” and Snapchatters spend more on key categories: 24% more on apparel, 17% more on beauty, and a whopping 143% more on household products.¹³

References

1

GWI H1 2025. Market: USA.

2

Triple Whale, 2025 Ad Performance Benchmarks Report.

3

Northbeam Data Q1 2025.

4

Fospha Data, H2 2024.

5

Snap Inc. Internal data Q4 2025. See Snap Inc. public filings with the SEC.

6

In the US. Snap Inc. Internal Data March 14, 2024.

7

2023 Alter Agents study commissioned by Snap Inc.

8

Comfrt internal data, 2025.

9

RoseSkinCo internal data, Jun. – Aug. 2025

10

Ridge internal data via Northbeam as of Jan. - Apr. 2024.

11

Snap Inc. Internal data Q4 2025. See Snap Inc. public filings with the SEC.

12

1: Snap Inc., Internal data Q3 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

2: In the US. Snap Inc. Internal Data March 14, 2024.

3: Snap Inc. Internal Data April 5, 2024

13

2024 NRG study commissioned by Snap Inc.

References
1

GWI H1 2025. Market: USA.

2

Triple Whale, 2025 Ad Performance Benchmarks Report.

3

Northbeam Data Q1 2025.

4

Fospha Data, H2 2024.

5

Snap Inc. Internal data Q4 2025. See Snap Inc. public filings with the SEC.

6

In the US. Snap Inc. Internal Data March 14, 2024.

7

2023 Alter Agents study commissioned by Snap Inc.

8

Comfrt internal data, 2025.

9

RoseSkinCo internal data, Jun. – Aug. 2025

10

Ridge internal data via Northbeam as of Jan. - Apr. 2024.

11

Snap Inc. Internal data Q4 2025. See Snap Inc. public filings with the SEC.

12

1: Snap Inc., Internal data Q3 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

2: In the US. Snap Inc. Internal Data March 14, 2024.

3: Snap Inc. Internal Data April 5, 2024

13

2024 NRG study commissioned by Snap Inc.