Reach More Customers

9 out of 10 young people are on Snapchat.¹ To help you reach them, we’ll give you a $375 credit when you spend $350.

Why Snapchat Ads Work

A highly engaged audience

People who use Snapchat open the app 30+ times a day² and send 4 billion+ messages, known as Snaps, to close friends and family.³

Friends, not influencers

Snapchatters’ close friends are 4X more influential than celebrities or influencers on their purchasing decisions.⁴

A lot more sharing

Snapchat is the #1 platform where people enjoy sharing their shopping experiences and favorite purchases.⁵


Launch an effective Snapchat Ads campaign

Choose an objective

Generate awareness? Increase online sales? Drive app downloads? Capture more leads? Your goals matter. With Snapchat Ads, you’ll start by choosing an objective that meets yours.

Select a budget

You're in complete control — and you only pay for what you use. To start, we recommend setting your budget between $20–50 USD per day for the first 15 days and not making any adjustments during the first 4 days while we use machine learning to optimize your ads.

Define your Audience

Making sure the right people see your ad is a snap on Snapchat Ads. Think about who is going to use your product or service. You can refine your targeting by age, gender, location, interests, behaviors, and lifestyles.

Design an ad

Never created an ad? Don't worry. On Snapchat, it's easy to design a great ad. A few things to keep in mind include starting with a single-image ad, focusing on your key message, being action-oriented, and having a clear call-to-action (CTA).


Recharge your approach to advertising

Reach the right people

Custom Audiences lets you build highly targeted campaigns with data unique to your business. Choose from several types of Custom Audiences, including Customer List and Pixel Custom Audiences.

Learn more about Custom Audiences.

Create ads that resonate

Make sure your ads are right for your business. Selling products? Put your product front and center. Need leads? Show your service in action. Marketing your app? Showcase its simplicity and ease.

Learn more about creative best practices.

Measure and optimize your ads

Add-to-carts. Newsletter sign-ups. Purchases. The Snap Pixel lets you track and measure the actions Snapchatters take after engaging with your Snapchat ad.

Get step-by-step Pixel installation instructions.

Write Your Own Success Story

How businesses like yours find success on Snapchat.


With a winning combination of Video Ads and Story Ads — and by utilizing Ads Manager’s goal-based bidding — TRUFF, a luxury hot sauce brand, acquired new customers at a much lower price compared to other platforms.

  • Overall 34.67% boost in ROAS compared to other platforms.

  • 162% drop in cost per impression compared to other platforms.

  • 71.24% drop in cost per page view compared to other platforms.

  • 30.52% decrease in cost per purchase compared to other platforms.

Read More

1 90% of 13-to-24-year-olds in 20+ countries. Snap Inc. internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.
2 On average. Snap Inc. internal data Q4 2020. (Full stat: On average, Snapchatters opened Snapchat over 30 times every day in Q4 2020.)
3 On average. Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
4 Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool]( for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents
5 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Gen Z - Daily Snapchatters = 2,092 Daily TikTok = 2,223 Daily Instagram = 2,150 Daily Facebook = 1,227 Daily Messenger = 1,088 Daily Whatsapp = 1,554 Daily Twitter = 1,101 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? (NET: When I’ve bought something I love, When I’m shopping)