Your audience is on Snapchat. Are your ads?
Reach your audience on our full-funnel, brand-safe platform.
Why Advertisers are Switching to Snapchat
The number of Snapchat active advertisers more than doubled year-over-year.¹
Gen Z & Millennial Audience
Snapchat reaches 90% of 13-34 year olds in the U.S.² This engaged audience has $5 trillion in spending power.³ Over half of daily Tiktok users age 16-24 use Snapchat on a daily basis.⁴
Products that Drive Outcomes
Snapchatters are 34% more likely to purchase products they see advertised on Snapchat, when compared to the same ad on other platforms.⁵
Creators that Deliver Results
Snapchat beat both TikTok and Instagram in creator-driven shopping: 85% of social shoppers who said Snapchat content led them to make a purchase, also said they made a purchase because of creator content.⁶
Easily Onboard with Versatile Ad Formats
Snapchat's vertical ads often work seamlessly with ads from platforms like TikTok and Instagram, making it easy to use your ads across multiple platforms. Snap’s rich creator community and ad offerings are similar to other platforms.
Brand
Safe
We remain committed to fact-checking and will continue investing in brand safety by partnering with third party media measurement and optimization providers such as Integral Ad Science. With our live measurement solution for brand safety and suitability with IAS, we found that in a recent study, Spotlight and Creator Stories content on average has been 99% brand safe*.⁷
Meet your audience where they are — at every stage
Drive Awareness
Drive Consideration
Drive Conversion
Frequently Asked Questions
Can I repurpose ads from other platforms?
Snapchat Ads have a 9:16 aspect ratio, which is the same as many other platforms. You may have to edit your ads to fit Snapchat’s safety zones. You can preview what your ads will look like by uploading them to Snapchat Ads Manager.
What style of ads perform well on Snapchat?
The Snapchat audience is made up of Gen Z and Millennials who discover new brands and products via social influence such as content creators or influencers, or even regular people in their social network. This means content that features people speaking directly to the camera or conversing with one another fits well on Snapchat.⁸
Start Your Snapchat Success Story Today