Laneige
With a brand identity rooted in vibrancy and joy, Laneige found a natural synergy with Snapchat’s dynamic community. Recognizing a strong alignment between the platform’s user base and their target demographic, the viral skincare brand saw Snapchat as a powerful channel for boosting awareness and engagement.
By implementing a web conversions campaign and Snapchat’s Conversions API via Shopify, Laneige ensured they reached the right audience at the right time.
Hydration and Innovation at the Core
Laneige, the viral skincare brand that’s been making waves for 30 years, is all about next-level hydration and glow-worthy innovation. Owned by Korean beauty conglomerate Amorepacific, Laneige’s mission is simple yet impactful: to enhance natural beauty through cutting-edge hydration science. With a rich history rooted in research and development, Laneige has continuously redefined skincare, creating game-changing products that keep skin plump, dewy, and healthy.
From the very beginning, Laneige has been obsessed with water science and the power of hydration. This focus has driven the creation of their most iconic products, such as the Water Bank Blue Hyaluronic Cream Moisturizer, which delivers up to 100 hours of hydration, and Cream Skin 2-in-1 Toner & Moisturizer, which gives skin an instant 8x moisture boost. And of course, we can’t forget the ultimate cult favorite: the Lip Sleeping Mask—a must-have lip treatment that’s so popular, one sells every 2 seconds!²
Their commitment to blending scientific innovation with consumer-friendly formulas has made Laneige a household name—and an absolute must-have for skincare enthusiasts everywhere.
Snapchat for Brand Growth: A Strategic Move
In 2020, Laneige strategically partnered with Snapchat to expand its digital marketing efforts. Recognizing a strong alignment between Snapchat’s user base and their target demographic, the brand saw the platform as a powerful channel for boosting awareness and engagement. With a brand identity rooted in positivity, vibrancy, and joy, Laneige found a natural synergy with Snapchat’s dynamic community.
Laneige’s approach was both creative and data-driven. They leveraged user-generated content (UGC) and bold static imagery to highlight key moments, from product launches to seasonal sales. This strategy was designed to engage users throughout the entire marketing funnel, driving both brand awareness and conversions.
A pivotal element of their campaign was the integration of Snapchat’s Conversions API via Shopify. By implementing a web conversion campaign with auto-bidding, Laneige optimized the delivery of Snap Ads and Story Ads, ensuring they reached the right audience at the right time. This data-backed approach allowed them to maximize efficiency, improve targeting, and drive measurable business results.
Looking Good: A 142% Increase in ROAS
By harnessing the enhanced data signals from the Snapchat Ads app for Shopify, Laneige achieved an impressive 142% increase in return on ad spend (ROAS) 1 in their conversion campaigns compared to the previous year. This remarkable growth underscores the power of strategic advertising and the value of data-driven insights in optimizing marketing performance.
Laneige’s success on Snapchat demonstrates the effectiveness of leveraging social media to connect with and engage a highly targeted audience. Their ability to merge innovative skincare solutions with a smart, data-backed marketing approach has not only amplified brand visibility but also driven significant business growth.
For businesses looking to expand their reach and drive conversions, Laneige’s approach illustrates how to effectively leverage Snapchat to achieve beautiful results.