App Growth Starts
on Snapchat
Reach high-value app users you won’t find elsewhere — and drive real, incremental impact for your business.
The Challenge for Advertisers Today
Growth is harder to come by, with signals changing and platforms saturating.
Lower-funnel performance is harder to see clearly.
Attribution confidence is declining.
Established channels are delivering diminished returns.
Why Brands Choose Snapchat for Growth
See how Snapchat solves for saturated growth and industry headwinds.
Incremental Reach
40% of Snapchatters are not on
TikTok daily.¹
Competitive Performance
Snapchat’s direct response solutions
are built to drive impact.
Low-Friction Activation
Reuse existing 9:16 creative and
launch quickly.
Real growth proven by data
Yearly growth and app product innovations show the value of Snapchat.
Increase in Revenue from App-Based Purchase Optimizations YoY²
Lift in App Installs with the App Power Pack³
Increase in Unique Converters with Sponsored Snaps⁴
The Snapchat Audience Difference
You can reach them on Snapchat.⁷
Success Stories
Brands like yours are getting results with Snapchat Ads.
Kooapps
Kooapps used Snapchat to reach younger gamers but initially struggled with high CPIs. By shifting to a 7/0 click-focused optimization strategy with max bidding, the team significantly improved efficiency and scale. The change lowered costs, accelerated installs, and helped make Snake.io their top-downloaded app that month.
126%
more installs in less time⁸
65%
lower cost per install⁸
$0.40
cost per install⁸
Frequently Asked Questions
Isn’t Snapchat just for brand awareness?
Snapchat supports a range of advertising goals. Revenue from In-App Optimizations grew 89% year-over-year, showing strong support for app advertisers.¹¹
Is it hard to get started on Snapchat?
Not at all. You can reuse your existing 9x16 video and static ads formatted for mobile.
Is Snapchat only for young people?
Not at all. While you can reach 75% of people ages 13-34 in 25 countries, 50% of Snapchatters are over 25, while 25% are over 35.¹²
What recommendations do you have for app advertisers?
The App Power Pack is a performance-focused bundle of Snapchat ad solutions—combining high-impact formats (like Sponsored Snaps in Chat, App End Cards, and Playables) with smarter bidding and improved measurement—designed specifically to drive more efficient installs and in‑app conversions for app marketers.
Advertisers using the App Power Pack have already seen around a 25% lift in app installs, proving it can deliver strong growth.¹³
Start Advertising Today