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Story Ads

A series of 1-10 Vertical Ads, delivered between Content or in Discover through a branded tile.

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Ad Specs

A series of 1-10 Vertical Ads, delivered between Content or in Discover through a branded tile.

Story Ad Requirements

  • File type: .jpg, .png, .mp4, or .mov 

  • Aspect ratio: 9:16 

  • Resolution: 1080px x 1920px

  • Length: 3-180 seconds

  • Attachments: Website, app, long form video or Lens


Brand, Headline, and Calls-To-Action

  • Brand: Up to 25 characters with spaces 

  • Headline: Up to 34 characters with spaces

  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad


Tile Asset Deliverables for Discover Section

  • Logo:

    • File type: .png

    • Resolution: 993px x 284px 

  • Image:

    • File type: .png

    • Resolution: 360px x 600px

  • Story title: Up to 55 characters with spaces

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