Lens AR Experiences

Lenses are a powerful and memorable way to connect with consumers using augmented reality.
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Ad specs

Create memorable, interactive moments with augmented reality experiences Snapchatters can play with and send to friends

Lens branding guidelines

  • Visible logo or brand name required on Face and World Lenses
  • Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen
  • The recommended logo placement is on the top left or top right under the UI elements
  • Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn’t show in users’ Snaps
  • With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations

Lens Web Builder

Create an AR experience in minutes using hundreds of our free objects and animations with Lens Web Builder.

Creative inspiration

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

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