Ridge Wallets Boosted ROAS 78% with
Snapchat Ads

See what Snapchat Ads can do for your business.

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78% increase in ROAS for Ridge Wallets

Ridge Wallets, launched in 2013 as a father-son project, grew into a market leader through sleek, durable designs with RFID protection and smart marketing. By embracing Snapchat’s Direct Response best practices and leveraging the platform’s advanced tools, Ridge achieved a 78% higher return on ad spend (ROAS) compared to their usual click-based campaigns.¹

Your Ad Dollars work harder on Snapchat

Reach a new, untapped audience with money to spend.

7.5%

+7.5% ROAS when most platforms declined
& lowest CPA across all platforms

Top channel for customer acquisition
Winning on CPA and ROAS in 2024⁵

#1 ROAS Lift
From 1-day to 90-day window⁶

References

1

Ridge internal data via Northbeam as of Jan. - Apr. 2024.

2

Data from Snap Ads Manager as of Apr. 1 - June 30, 2024.

3

Data from Snap Ads Manager as of July 1 - Dec. 31, 2023.

4

Triple Whale research: Ecommerce Advertising State of the Industry February - May 2025.

5

Fospha Data, H2 2024.

6

Northbeam Data Q1 2025.

References
1

Ridge internal data via Northbeam as of Jan. - Apr. 2024.

2

Data from Snap Ads Manager as of Apr. 1 - June 30, 2024.

3

Data from Snap Ads Manager as of July 1 - Dec. 31, 2023.

4

Triple Whale research: Ecommerce Advertising State of the Industry February - May 2025.

5

Fospha Data, H2 2024.

6

Northbeam Data Q1 2025.