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Easily Install the Snapchat Conversions API with Stape

Our integration with Stape makes installing CAPI simple and fast, enabling you to set up more optimal tracking in minutes and optimize ad performance.

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Why the Conversions API?

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Stronger Signals

CAPI sends conversion events directly from your server to Snapchat, improving measurement, targeting, and ad optimization while complying with privacy regulations.

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Improved Tracking and Insights

By sending events directly to Snapchat via CAPI, you get more accurate conversion tracking and attribution, leading to better ad performance insights.

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Find Your Audience

CAPI helps match your ads to the right audience by sending data directly to Snapchat, improving the ability of your ads to find the people most likely to convert.

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Advertisers that use both the Snap Pixel and CAPI have seen:

Plus 22 percent
increase in attributed purchases

Plus 25 percent
increase in purchase value

Minus 18 percent
reduction in cost per purchase¹

Enjoy Simplified CAPI Setup with Stape in Just 3 Steps

You can use Stape to set up the Conversions API in 3 simple steps:

Graphic image that reads - Create Snap CAPI Gateway

Create Account

Create your Stape Account if you don't already have one, or log in.

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 Create Gateway

Click "Create Snapchat CAPI Gateway" and complete the setup (see guide).

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Connect Your Pixel

Connect your Snap Pixel to the Snapchat CAPI Gateway (see guide).

Ready to get started?

For a limited time, you can get a month of Stape free when you use code SSGW10 (for the $10/month plan) or SSGW100 (for the $100/month plan) when creating your Stape account.²

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Frequently Asked Questions

What is the difference between Snap Pixel and CAPI?

Snap Pixel is a browser-based code on your website to track user actions after they interact with your Snapchat ads whereas Snapchat Conversions API (CAPI) is a privacy-safe, server-to-server connection that sends conversion events directly from your server to Snapchat instead of relying solely on browser tracking. CAPI allows you to send data about user actions without depending on cookies, making it more reliable in a privacy-focused landscape. It can capture events that might not be tracked by Snap Pixel due to browser limitations.

We recommend using both Snap Pixel and CAPI together provides a fuller picture of user behavior and enhances your ability to effectively track and optimize your advertising efforts!

Is Stape Free?

For a limited time, Stape is offering 1 month free–just use code SSGW10 (for the $10/month plan) or SSGW100 (for the $100/month plan) when creating your Stape account.² In general, Stape is $10/month for each pixel or $100/month for up to 100 pixels. Pricing is subject to change; see Stape for the latest pricing.

Can I use one Snapchat CAPI Gateway for multiple pixels and domains?

You can use a single Snapchat CAPI Gateway to set up multiple Snapchat pixels across different domains. Additionally, pixels from various Snapchat Business Accounts can be connected to the same CAPI Gateway, provided you have admin access to all the pixels. The process is straightforward: configure your Snapchat CAPI Gateway, then add new pixels through the hub interface.

What is the difference between Snapchat CAPI Gateway and setting up Snapchat CAPI tag through server GTM?

Snapchat CAPI Gateway provides an easy, quick setup designed specifically for Snapchat event tracking with minimal effort. On the other hand, setting up Snapchat CAPI through server GTM offers greater flexibility and customization but requires more technical configuration and ongoing management.

1

Snap Inc. internal data August 4 - 9, 2023. Based on 1/0 attribution window. The baseline conditions for the data require greater than 90% transaction ID coverage on both SDK and CAPI. Additionally, advertisers CAPI integration must be sending greater than 80% purchase volume of SDK purchase volume. The impact of these filters may vary depending on the attribution window used.

2

Offer only available to users who are not current Stape subscribers, have not been Stape subscribers nor participated in a Stape trial previously. Promotional value of subscription is non-transferable, not for resale, and not redeemable for cash. Offer available in markets where Stape and Snapchat Conversions API service is available. Valid form of payment required at sign-up but will not be charged until the trial period expires. At the end of the trial period, you will be automatically charged the subscription price of the tier chosen. You can cancel your trial at no charge at any time before the trial is over. Offer requires Stape and Snap Ads Manager accounts.

1

Snap Inc. internal data August 4 - 9, 2023. Based on 1/0 attribution window. The baseline conditions for the data require greater than 90% transaction ID coverage on both SDK and CAPI. Additionally, advertisers CAPI integration must be sending greater than 80% purchase volume of SDK purchase volume. The impact of these filters may vary depending on the attribution window used.

2

Offer only available to users who are not current Stape subscribers, have not been Stape subscribers nor participated in a Stape trial previously. Promotional value of subscription is non-transferable, not for resale, and not redeemable for cash. Offer available in markets where Stape and Snapchat Conversions API service is available. Valid form of payment required at sign-up but will not be charged until the trial period expires. At the end of the trial period, you will be automatically charged the subscription price of the tier chosen. You can cancel your trial at no charge at any time before the trial is over. Offer requires Stape and Snap Ads Manager accounts.