4,4x
ROAS vs 2023 perf campaigns¹
38%
increase of Average Basket size vs 2023 perf campaigns¹
Snapchat Boosts ROAS and Sales for Lancôme's E-Commerce with Value Optimization
The Context
In 2024, Lancôme, a prestigious French beauty brand under the Luxury division of L'Oréal, expressed its motivation to more precisely address high-end consumers on Snap, with the aim of increasing average basket size and overall its ROAS.
The Solution
In addition to their branding and consideration campaigns, Lancôme seized the opportunity to leverage the Snap innovation Value Optimization. This innovation empowers our system to drive higher quality purchases by reaching Snapchatters who typically buy items with a higher price point, or have higher-than-average order sizes for an individual transaction. On the creative side, Lancôme backed its creative on the Dynamic Product Ads linked to the Lancôme catalog to showcase the right product to each individual.
Results
Lancôme exceeded its targets, achieving an impressive Return on Advertising Spend¹ of 3x in June 2024 while increasing the average basket size and volume of transactions.
Lancôme's success on Snapchat elevated the platform as the ultimate direct response platform for Millennials. As a longstanding partner of Lancôme, Snapchat has been instrumental in recruiting and engaging with a distinct demographic. These lower funnel achievements also establish Snapchat as one of the most effective channels for driving incremental sales.
— Aurélia Miquel - Media Digital & Acquisition Manager – Lancôme France
Snapchat can help your business grow.