Lead Generation Creative Best Practices

Drive Leads With Creative Best Practices

We’re sharing creative insights and best practices to help your business stand out and drive leads on Snapchat.

Rarely do you need more than 10 seconds to get your message across.

Introduce the main benefit right from the first frame of your ad.
Three to five second video ads are enough to drive action while not losing attention.
Minimize the amount of text used on screen. If you need to include more text, you can use Snap Publisher to stack the copy to ensure quick readability.
Echo or extend on existing digital assets for brand consistency.

Don’t forget to use audio in your ads - 64% of Snapchat Ads are viewed with sound on.

Use trending soundbites to capture attention and make your ads feel more conversational and polished.
Test different voice overs or verbal customer testimonials to see what drives better swipe-up rates.
Reuse audio from your website or other marketing channels to make your product/service more memorable.

If you have more than one message, build different creatives.

Some of the best performing ads look like a Snapchatter created and shared it.

Provide clear CTAs that encourage Snapchatters to swipe up and take action.

Use text and voice over that reinforce a simple and easy call to action (“Swipe up to see designs now.” or “Swipe up to claim your offer.”).
Link to the exact product page on your website or app, making it easier for your customers to buy from you.
Check and resolve for mobile-readiness and enable preloading to help increase time spent on your website. Use our Preloading for Web View guide to implement best practices.

Snap Publisher is our free ad creation tool that lets you create Snapchat Ads in minutes.

Snap Publisher makes it easy to create videos for your ads with helpful tools and features:

Style for Snapchat: Convert your existing wide-screen or square video to vertical for Snapchat.

Design from scratch: Design a completely new vertical video with our powerful animation tools and library of free stock images and videos.

Refine your creative: Customize your ads with relevant content and generate multiple versions to learn which ads perform best.