Introduce the main benefit right from the first frame of your ad.

Three to five second video ads are enough to drive action while not losing attention.

Minimize the amount of text used on screen. If you need to include more text, you can use Snap Publisher to stack the copy to ensure quick readability.

Echo or extend on existing digital assets for brand consistency.

Use trending soundbites to capture attention and make your ads feel more conversational and polished.

Test different voice overs or verbal customer testimonials to see what drives better swipe-up rates.

Reuse audio from your website or other marketing channels to make your product/service more memorable.

Make your main text, visual and promotion all about one main message.

Include images from your best-selling products.

Drive urgency with limited-time, limited-supplies, or Snap-exclusive offers.

Film using a phone held in your hand vertically.

Talk directly to a camera, often focusing on the main product or message.

Share excitement via the voice over and text overlays.

Have text overlays to point to a call-to-action (CTA).

Use text and voice over that reinforce a simple and easy call to action (“Swipe up to see designs now.” or “Swipe up to claim your offer.”).

Link to the exact product page on your website or app, making it easier for your customers to buy from you.

Check and resolve for mobile-readiness and enable preloading to help increase time spent on your website. Use our Preloading for Web View guide to implement best practices.