Drive Leads With Creative Best Practices
We’re sharing creative insights and best practices to help your business stand out and drive leads on Snapchat.
Keep ads short
Rarely do you need more than 10 seconds to get your message across.
- Introduce the main benefit right from the first frame of your ad.
- Three to five second video ads are enough to drive action while not losing attention.
- Minimize the amount of text used on screen. If you need to include more text, you can use Snap Publisher to stack the copy to ensure quick readability.
- Echo or extend on existing digital assets for brand consistency.