Setting Up Your Lead Generation Campaign

Follow these best practices for setting up your lead generation campaign.

Setting Up Your Campaign

1. Build your campaign

Choose Sign Ups as your objective, select start date, daily spend cap, and/or lifetime spend cap.

2. Build your ad sets

Choose Single Image or Video Ad as your ad format, select your audience, and input delivery options including ad set budget, goal, and bid. Enable the Snap Pixel to measure the cross-device impact of campaigns.

3. Build your ad

Design your ad by adding your brand messaging, uploading creative, choosing your call to action, and publishing.

Set up your lead generation campaign