Snapchat Ad Formats

Snapchat Ads are for every business, big or small. Use Snapchat’s full-screen, immersive ads to engage your audience in an impactful way.
  • Leverage ad formats that are tailored to your business goals and objectives, such as driving awareness, sales, subscriptions or downloads.
  • Engage with Snapchatters in a way that’s conversation, non-intrusive, and feels organic to the platform.

Find the Perfect Way To Reach Your Audience

Whether you want to drive sales, app downloads, or meet potential customers, Snapchat Ads are easy to use and deliver meaningful results.

Collection Ads

Showcase a series of products
A Collection Ad features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.


Engage your audience and drive brand awareness
Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.

Lenses AR Experiences

Create interactive moments with augmented reality experiences
Lenses are a powerful and memorable way to connect with consumers using augmented reality. Create memorable, interactive moments that Snapchatters can play with and send to friends.


Take part in Snapchatters’ conversations
Filters are artistic overlays that appear after you take a Snap and swipe left or right. Take part in Snapchatters' conversations as they visit neighborhoods, parks, restaurants, shops, and during key holidays.

Snap Ads

Make an instant impact
A Snap Ad is a Single Image, GIF, or Video Ad that is full screen and can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.

Story Ads

Reach Snapchatters with a series of ads
Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

Create an ad