Diversified Products From Snapchat Lead to Extraordinary Results
increase in ROAS YoY
Daanah, an online store for women’s abayas and dresses revolutionised the dresses scene by creating a unique and new concept of dresses that every woman can enjoy wearing. Quickly, Daanah became the first platform selling unique traditional dresses in the KSA market and the whole GCC.
Daanah’s goal was to acquire new customers and re-engage with the existing ones in order to achieve higher sales and revenue throughout the year.
To reach their target, Daanah’s team partnered with Snapchat by using multiple strategies and products such as Snap Ads & Story Ads, App Install & App Conversion, Dynamic Ads: Prospecting and Retargeting and last but not least Conversion API for App.
This mix of products from Snapchat helped Daanah reach a wider audience and secured them a presence within the app.
Thanks to the various solutions that Snapchat provides, Daanah achieved a 5.3 ROAS which is a 369% increase YoY. 1
“Since we partnered with Snapchat and started using their mix of products we achieved extraordinary results. Thanks to the CAPI feature we gained higher signals, which led to higher ROAS"