Snapchat + HubSpot:
Built to Drive Leads Efficiently
Harness Snapchat's reach with HubSpot's automation in one secure integration designed to capture more leads, follow up faster, and close more deals.
Simpler, More
Reliable Setup
Connect Snapchat and HubSpot via the HubSpot Marketplace and skip manual uploads or middleware tools.
Less Wait,
More Conversions
New leads land in HubSpot within seconds, so your workflows, scoring, and sales sequences can deploy automatically and immediately.
From Leads to Deals,
All in One View
HubSpot events can be sent back to Snapchat so you can see pipeline performance directly in Snap Ads Manager—not just lead submissions.
Acquire Leads More Efficiently on Snapchat
Reach new audiences and convert high-intent Snapchatters into customers at a lower CPA.
Lower Your
CPA
According to a 2025 TripleWhale study of roughly 20,000 advertisers, Snapchat had the lowest CPA across all platforms.¹
Unlock Incremental
Lead Volume
Reach an audience you may not find anywhere else; every day, 40% of daily U.S. Snapchatters 16-64 years old are not on TikTok daily.²
Reach a
Diverse Audience
Snapchat isn’t just for young people. Nearly 1 in 4 Snapchatters are 35 or older.³
How to Set Up Your Native Lead Generation Campaign on Snapchat
Objective
Select “Leads” as your campaign objective, then choose “Simple Instant Form” to quickly create a native in-app lead form, or “Manual Build” for more customization when creating your campaign.
Bid strategy
Test with auto-bid or set a target cost bid about 20% above your actual CPL goal to give the system enough room to learn and optimize.
Targeting
Experiment with different ad sets to find your best-performing audience.
Try testing a broad audience, lookalike audience, interest-based audience, or location targeting to see what gets the best results.
Creative
Include a clear and valuable offer in your creative to capture your audience’s attention. Reinforce the offer at the top of your lead form.
Lead Form Design
• If your focus is lead quality, make sure to use qualifying questions in the form.
• If your focus is lead volume, use essential fields only.
Launch Your Snapchat Lead Generation Campaign Today