Snapchat + HubSpot:
Built to Drive Leads Efficiently
Harness Snapchat's reach with HubSpot's automation in one secure integration designed to capture more leads, follow up faster, and close more deals.
Connect Snapchat and HubSpot via the HubSpot Marketplace and skip manual uploads or middleware tools.
New leads land in HubSpot within seconds, so your workflows, scoring, and sales sequences can deploy automatically and immediately.
HubSpot events can be sent back to Snapchat so you can see pipeline performance directly in Snap Ads Manager—not just lead submissions.
Acquire Leads More Efficiently on Snapchat
Reach new audiences and convert high-intent Snapchatters into customers at a lower CPA.
According to a 2025 TripleWhale study of roughly 20,000 advertisers, Snapchat had the lowest CPA across all platforms.¹
Reach an audience you may not find anywhere else; every day, 40% of daily U.S. Snapchatters 16-64 years old are not on TikTok daily.²
Snapchat isn’t just for young people. Nearly 1 in 4 Snapchatters are 35 or older.³
How to Set Up Your Native Lead Generation Campaign on Snapchat
Launch Your Snapchat Lead Generation Campaign Today
Select “Leads” as your campaign objective, then choose “Simple Instant Form” to quickly create a native in-app lead form, or “Manual Build” for more customization when creating your campaign.
Test with auto-bid or set a target cost bid about 20% above your actual CPL goal to give the system enough room to learn and optimize.
Experiment with different ad sets to find your best-performing audience.
Try testing a broad audience, lookalike audience, interest-based audience, or location targeting to see what gets the best results.
Include a clear and valuable offer in your creative to capture your audience’s attention. Reinforce the offer at the top of your lead form.
• If your focus is lead quality, make sure to use qualifying questions in the form.
• If your focus is lead volume, use essential fields only.
