Optimize Your Holiday Ads for Better Performance
- Narrow your targeting: This season is all about customization. The low CPMs help reach these small audiences with efficiency.
- Avoid audience overlap: If multiple Ad Sets target similar audiences, you could see better results by consolidating them into one Ad Set with a larger budget.
- Diversify ad format and creatives: Use 2-5 creatives under each Ad Set and try different Ad Formats for maximum results.
- Automation is key: By leveraging your product catalog and the Snap Pixel, you can automate ad creation and optimize for the actions most important to your business.