Optimize Your Holiday Ads for Better Performance
Snapchat audiences are 34% more likely to purchase products advertised when compared to watching the same ad on other platforms.¹ And this is the time of year that all that spending power kicks into overdrive. Keep your ads looking sharp throughout the holiday season by refreshing creative and using these best practices.
Narrow your targeting: This season is all about customization. The low CPMs help reach these small audiences with efficiency.
Avoid audience overlap: If multiple Ad Sets target similar audiences, you could see better results by consolidating them into one Ad Set with a larger budget.
Diversify ad format and creatives: Use 2-5 creatives under each Ad Set and try different Ad Formats for maximum results.
Automation is key: By leveraging your product catalog and the Snap Pixel, you can automate ad creation and optimize for the actions most important to your business.
