Find us as us, Find us on Snapchat

In a world of societal pressures and curated lives, Snapchat offers India’s Gen Z a refreshing alternative. It’s a platform where authenticity thrives, letting users share unfiltered moments - whether silly, mundane, or vulnerable.

Gen Z can express themselves freely, fostering deep, genuine connections.

For brands, this represents a unique opportunity to reach a highly engaged audience. Snapchat is not about perfection; it’s about capturing life as it happens, making it the ideal platform for meaningful connections with Gen Z.

Find 200+ Million of Us. Snap Inc internal data Q4 2023. Number based on Snap India average MAU.

Find Gen Z as they are

Snapchat is where young India connects, creates, and shares life’s real moments.

Every month, over 200 million Indians, on average¹,come to Snapchat to chat with friends, watch content, and express themselves freely.

More than 120 million Snapchatters immerse themselves in Stories, Spotlight, and Partner Content², sharing the moments that matter most.

With nearly 80% of users interacting with Lenses daily³, Snapchat’s augmented reality features add a playful, dynamic layer to their self-expression. It’s a space where Gen Z can be themselves—unfiltered, spontaneous, and authentic.

And with 90% of its daily users aged 13-34⁴, Snapchat is the heart of young India, offering brands a powerful way to connect with this vibrant, engaged audience.

BCG + Snapchat. The $2 Trillion Opportunity. How Gen Z is Shaping the New India. Image of Gen Z Indians taking a selfie.

Gen Z's impact on the Indian economy

Curious about the economic power of Gen Z in India? Dive into our latest research with Boston Consulting Group: "The $2 Trillion Opportunity: How Gen Z is Shaping the New India."

Being 377 million strong, Gen Z is India’s largest generation, and their influence on the market is undeniable. Their fresh perspectives and growing buying power are reshaping industries, making it essential for businesses to stay ahead.

Download the full report to uncover insights on how this generation is transforming the Indian economy.

Find Out More

Looking for ways to reach our audience and engage with them?

Find out on Snap!