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Business

Win the Season with Holiday Select

Welcome to Snapchat Holiday Select, an invite-only and free 6-week program to share tailored tips to help you drive online sales this holiday season.
In 20-min calls every week, you will receive:
  • Creative insights so your ads perform better
  • Guidance for more effective targeting
  • Strategies to help overcome iOS14 changes
  • Help building campaigns for key shopping moments
Interested in personalized recommendations from your Snapchat Ads Specialist?
All consultations are free and require no commitment.

Schedule a 1-on-1 consultation

The Gameplan For A Profitable Season

Many advertisers are late to the game and only run conversion campaigns around key moments - when the auction is highly competitive. Bring qualified customers to your website now - when the competition is low.

Lead with offers

Offers should be clear and simple. Consider these rules for the offer to attract new potential customers:
  • Make them easily memorable (e.g. SNAP50).
  • If possible, include product bundles (e.g. “Buy hat + scarf and get 30% OFF).
  • Make them worthwhile. Shoppers expect higher discounts during Holidays.
  • If you can’t discount, consider free gifts, or free shipping.

Previous Program Details

Week 1: Creative Best Practices
Week 2: Building Awareness

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Recommended Holiday Calendar

Each week we’re guiding you through the steps of campaign creation and optimization to ensure you successfully grow your business with Snapchat ads.

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Success on Snapchat

See how e-commerce businesses like yours are finding success on Snapchat.

    Interested in joining the free Snapchat Holiday Select Program? Schedule a 1-on-1 call with your Snapchat Ad Specialist to get started.

    All consultations are free and require no commitment.

    Schedule a 1-on-1 consultation

    12021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (n=740) Q: “When do you begin thinking about holiday shopping? And when do you usually finish your holiday shopping?”