Dynamic Product Ads:
Built for peak performance.
Reach ready-to-buy shoppers with the right product, automatically
Snap DPA is built to help advertisers turn their catalog into more relevant, conversion-driven ads on Snapchat. Across creative, optimization, and activation, the product is designed to make it easier to reach high-intent shoppers and drive stronger performance.
How does it work?
Show the right products to the right shoppers
DPA that looks as good as it performs
Format upgrades make DPA more engaging, more interactive, and more elevated.
A clean, focused format that puts one product front and center
A richer browsing experience built for product discovery.
Storytelling and conversion in one unit – DPA's standout new format.
Scale product relevance across your catalog, without building thousands of ads by hand.
Smarter ranking shows people the products they're most likely to want.
Automate performance at scale, across your entire catalog.
Modern, immersive formats elevate the ad experience.
Multi-Segment DPA format combines static storytelling with dynamic product recommendations, extending DPA from mid-funnel discovery to lower-funnel action.
Our latest advances across formats, ranking, and signal are unlocking a new level of efficiency and ROAS—making DPA an even more powerful engine for growth.
Multi-Segment DPA can unlock stronger seasonal performance
In testing with Heat Wave Visual and Wpromote, Multi-Segment DPA outperformed standard Snap Ads with 106% higher ROAS and 137% higher CTR.
Get started with DPA on Snapchat
DPA automatically turns your product catalog into personalized ads that show the right products to the right shoppers.
We've upgraded formats, ranking, signal, and partner integrations – so DPA looks more premium and performs more efficiently than before.
No. DPA supports both mid- and lower-funnel outcomes, from clicks and landing page views to purchases and conversions. Multi-Segment further extends the experience by combining static storytelling with dynamic product discovery in one ad.
No. Snap provides the on-platform tools you need to set up and run DPA campaigns directly. Partners are optional and can provide additional support with catalog setup, signal implementation, creative optimization, and measurement if needed.
They're complementary: static ad campaigns shape demand through creative storytelling, while DPA scales personalized performance.
Whether you’re new to Dynamic Product Ads or revisiting them, Snapchat’s DPA now offers updated capabilities designed to help support your advertising goals
