When should I create a lead gen campaign?
Lead generation can help you if you want to develop new sales leads or capture key customer information that can be used for outreach, like email marketing.
What can I do with my leads?
Once you’ve created your campaign and downloaded your leads, you can then upload the list of leads and use them to reach new audiences within Snapchat Ads Manager.
Start by creating a Customer List Audience to use for your campaigns, which matches the names and emails or phone numbers in your list with Snapchatters.
If you’re trying to reach new customers, you can also use a Customer List Audience to exclude those who’ve already shared their contact info, saving you money by not showing your ad to those Snapchatters.
From there, create a Lookalike Audience based on your Customer List Audience to reach Snapchatters who are similar to your existing customers.
What are some lead form best practices I can follow?
Limit the number of fields you include – too many can overwhelm Snapchatters who may not complete your form.
When describing your form, use language that encourages Snapchatters to share their contact details.
Offer Snapchatters something unique for submitting their info, like special discounts or exclusive content.