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June 10, 2020
Your guide to easy vertical video ad creation
Do you have an awesome video that you’d like to run as an ad on Snapchat, but hesitate to do so because the video isn’t to spec? If so, we have some good news. With the launch of our Video Conversion Tool in Snap Publisher, you can quickly and easily convert your existing video to vertical orientation, with no video editing skills required. 
This tool, combined with a three minute maximum length for any ad on Snapchat, opens the door for any video to run on Snapchat, regardless of length or orientation. 
Where to find it 
This new feature can be found in Snap Publisher, which is accessible via the Manage Ads menu in the top left corner of Snapchat Ads Manager.
How to use it
Simply upload your existing mp4 video file and let the tool get to work automatically converting your horizontal video into a vertical orientation. It won’t be perfect right away, but you can use the intuitive editing functions to finalize the video.  Watch this short video tutorial to learn more.
Remember to keep creative best practices in mind.
What next?
Once you are happy with the final result, export your video directly to the creative library, create a campaign, and run it as an ad on Snapchat. You can choose from a variety of ad formats including Snap Ads, Commercials or Story Ads
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.