January 14, 2020
Top 3 reasons to advertise on Snapchat
1. Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S.1
- Millennials and Gen Z have a direct spending power of $1 trillion.2 This audience is increasingly commanding buying power, influencing household spend, and is currently forming their life-long brand preferences.
- Snapchatters are highly engaged and actively expressing themselves and creating on the platform. On average, Snapchat users spend over 30 minutes on Snapchat every day.3 Be a part of the engaging storytelling and interactive experiences that are created and shared on Snapchat daily.
- Snapchatters convert. Not only are Snapchatters regularly engaging with the app, but they are ready to spend. Snapchat users are 60% more likely to make impulse purchases.4
2. Snapchat Ads are easy to create and manage.
- With the Instant Create workflow, you can create a single ad in less than 5 minutes to drive web visits, app installs, or app visits. Add creative, define your audience, and publish!
- The Advanced Create workflow lets you create multiple ad sets with more advanced targeting and bid types. You can leverage the Snap Pixel to measure the cross-device impact of your campaigns and see how many Snapchatters take action on your site after seeing your ad.
- Drive results and gain insights all in one place. Objective-based buying flows take the guesswork out of optimal campaign set-up by bidding on the events that matter most to your business, such as app installs, purchases, and sign ups. Plus, real-time reporting lets you test, learn, and optimize to reach your goals efficiently.
3. Plus, we’ve got tools designed for small businesses of all kinds!
- Location targeting. With Snapchat Ads, you can target by country, location category (like “universities”), and radiuses around a specific address to reach the most relevant Snapchatters for your product and goals.
- No creative? No problem. In the Instant Create workflow, simply input your business URL and we will pull in photos directly from your website to help create your ad. You have the option of choosing from one of the imported images or uploading a new one from your computer, allowing you to quickly create ads on your own.
- Launch your campaign with as little as $20. Our low minimum daily budget of $20 allows businesses of all sizes to get started.
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1Source: Data from Snap Ads Manager as of April 19, 2019. Percentages calculated by dividing addressable reach by relevant census figures. Addressable reach, location, and age data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.
2Source: Cassandra an Engine Company. Generational Spend Research Q1 ’19.
3Source: Snap Inc. internal data Q1 2019.
4Source: Murphy Research study commissioned by Snap Inc., July 2017; among US users.