July 11, 2024
July 11, 2024

Snap Partners with VideoAmp to Provide Reach Planning

Giving agency partners with more access and transparency to Snapchat’s audience in their planning process.

Snapchat reaches over 800 million people worldwide every month¹, and we’re the place where 75% of 13 to 24 year-olds in over 25 countries go every day² to communicate directly with their close friends and family. Our growing daily audience isn’t reachable on TikTok, Facebook, YouTube, and others like they are on Snapchat³, and we’re always looking for new ways to help brands further understand the scale and reach of our platform. 

Today we’re excited to announce our first-to-market partnership with media measurement and optimization company VideoAmp to provide our agency partners with reach planning and measurement tools. This will allow agencies to not only scenario plan with Snapchat in mind, but also help them understand how their campaign drives key metrics (i.e. incremental reach to TV buys and TV Tune-in).

VideoAmp is the first planning tool Snap is integrating all of our available inventory into, inclusive of video and AR. With over 300 million Snapchatters engaging with AR every day on average⁴, it’s important that we’re able to help our partners plan against new formats like AR.

Our partnership with VideoAmp will help us better support our partners as they look to understand the composition of Snapchat’s engaged and growing audience during the planning process. We’re continuing to work closely with the VideoAmp team to further our work in this space, and hope to integrate measurement tools for all of our advertisers to leverage in the coming months.

Alexander Dao, Global Head of Agency Development & Sales Partnerships, Snap Inc

This partnership will help provide visibility and transparency into Snapchat’s large, growing, and unique audience and enable our agency partners to include Snap ad products into video campaign plans created using VideoAmp. 

This should be seen as a game-changing moment for the industry and cross-platform planning. We have the opportunity to meet consumers at every touchpoint and enrich the planning process by offering a more holistic solution across premium video and digital platforms. Now clients can have the insights they need to more effectively allocate their budgets to reach their target audiences and achieve stronger, better business outcomes. And that’s exciting.

Pete Bradbury, Chief Commercial and Growth Officer, VideoAmp

How consumers engage with TV and video content is more fluid and diverse than ever as they traverse a rich media ecosystem. Whether linear TV, streaming environments like CTV, social platforms like Snap or all of the above. What matters to us is understanding these complex consumption dynamics and reacting with smart decisions. Gaining visibility into Snap’s in-platform video consumption strongly supports our mission of holistic cross-channel video planning.

Megan Pagliuca, Chief Activation Officer, Omnicom Media Group

Reach out to your Snap Account Manager to learn more about how to integrate VideoAmp into your plans. 

1 Snap Inc. internal data as of March 31, 2024
2 Snap Inc. internal data of of March 31, 2024
3 GWI Q1 & Q2 2023. Sample Size: 10,398 Snapchatters aged 18-64 who use the platform daily. Market: USA
4 Snap Inc. internal data Q4 2023