November 10, 2023
November 10, 2023

Welcome to
Agency Adventure!

Agency Adventure is a custom, desktop video game created by Snapchat to help educate our Agency partners on the value Snapchat provides and how they can ‘level up’ results for their clients and reach their audience.

We know that 16-bit video games spark joy for so many, just like Snapchat, so what better way to connect with our Agency friends than by making them their very own custom video game!

Game Overview 

Our game takes place in a fictional agency, where players are starting their first day as a new business coordinator. They are able to select the type of brief they want to work on, interact with non-player characters and navigate through various agency departments.

The experience features four mini games for players to explore. Each highlights a stage in the pitching process, from the brief to the team brainstorm, to building the deck and, of course, the final presentation. And because we love to surprise and delight, there are also a few Easter eggs scattered throughout, including an augmented-reality bonus game and relatable agency chatter.

How to Play 

  • Start by choosing your player name, avatar and the type of brief you would like to work on. The options are Financial services, Beauty, Retail, D2C services (app) or CPG.

  • After getting a birds’-eye view of the agency, you’ll be dropped in the office’s reception. You can walk around the office using your arrow keys and interact with characters that have an icon over their head by hitting the space bar.

  • You can use the phone menu button in the bottom right-hand corner of your screen to navigate through the experience.

  • Explore the agency office and search for the 4 game experiences. Note, you must play each of them in order to unlock the next experience:

  • 1. Brief Spirit - Help the team by running over to the strategy team to collect the brief. Make sure you avoid distractions! You can review the brief once completed.

  • 2. Brainstorm - Collect all the great ideas from the brainstorm and avoid tangents or bad vibes. Make sure you review your notes after you’ve completed the game.

  • 3. Deck Build - Someone has double-printed the deck! You’ll need to go in and identify the dupes during your final QA. Once you’ve finished, you can do your final prep by reviewing some questions that might come up.

  • 4. Big Pitch - Step up to take the lead on the final presentation. Successfully hit the beats of the presentation to climb the leaderboard and end your first day on a high note!

  • For bonus experiences, make sure you check in with your colleagues, connect with the Snapchat rep, read the post-meeting notes and explore the yoga room.

  • Once completed, you can explore the office further or replay some of your favourite game experiences for a chance to win!

  • You will also have the opportunity to download the notes and information covered after each game.

Complete to Win!

In addition to educating and connecting with our partners, this activation is designed to drive some industry camaraderie. Qualifying agencies can compete to win a £4,000 donation to a charity on a shortlist provided by Snapchat. The winning agency will also receive a custom-designed agency award.

Contest Rules

Snapchat Agency ADventure Contest

Official rules


The Snapchat Agency ADventure Contest (the ‘Contest’) starts on 6 November 2023 at 12:01 am Greenwich Mean Time and ends on 1 December 2023 at 11:59 pm Greenwich Mean Time (‘Contest Period’).


Contest is open to legal residents of the United Kingdom, who are 18 years of age or older and who meet the Entry Requirements set forth below. Employees or independent contractors of Snap Group Limited (‘Sponsor’), its parent, subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees or independent contractors (as applicable), are not eligible to enter or win. Void where prohibited by law. Contest is subject to all applicable national and local laws. By participating, each entrant agrees to abide by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects relating to this Contest.

How to Enter

During the Contest Period, to enter, visit (the ‘Website’), select your ad agency employer/contractor as set forth in more detail below (‘Agency’), as well as your player name, avatar and preferred brief category, and begin to play the Snapchat Agency Adventure game (‘Entry’). All Entries must be received prior to the end of the Contest Period. Entries generated by script, macro or other automated means or by any means which subvert the Entry process are void. Limit one (1) Entry per person for the entire Contest Period. All entries become the property of the Sponsor. No purchase is necessary to enter and there is no charge for use of the Website.

Entry Requirements

To be eligible to enter the Contest, you must be an employee or independent contractor of one of the following Agency holding companies or its ad agency subsidiaries:

  • Dentsu

  • GroupM

  • Havas

  • IPG

  • Jellyfish

  • Brainlabs

  • Croud

  • Media.Monks

  • Omnicom Media Group

  • PMG

  • Publicis Groupe

  • Rise Interactive

  • Stagwell/Assembly

  • the7stars

  • VaynerX

  • WPP

Scoring and Winning Agency Determination

The Snapchat Agency Adventure Game contained on the Website features four (4) mini games (specifically, ‘Brief Sprint’, ‘Brainstorm’, ‘Deck Build’ and ‘Big Pitch’). Each mini game is scored individually, and contributes to your cumulative total score on the Website (the ‘Total Score’). Each respective mini game may be played more than once. However, the Website will only assign one score to each mini game, using the score from the most recent round in which the mini game was played. Therefore, for each additional round of the mini game that is played, the mini game will receive a new score that replaces the previous score. Following the conclusion of the Contest Period, all eligible Entries received will be sorted and assigned to the applicable Agency employer of each Entrant. Each Agency will be assigned a final score equal to the average Total Score of the highest three (3) Entries attributable to that Agency (the ‘Agency Score’). If an applicable Agency has fewer than three (3) total entries, then the Agency Score will be the average Total Score of all Entr(ies) attributable to that Agency. The Agency that receives the highest Agency Score will be deemed the potential winner. In the event of a tie, a tie-breaker will be employed using the highest single Entry Total Score attributed to each of the tied Agencies. The Sponsor reserves the right to not award a prize if, at its sole discretion, it does not receive a sufficient number of eligible and qualified entries for that prize. All decisions of the Sponsor are final and binding. The Sponsor will not reveal the Agency Scores or the scores for any individual Entry.

Winner Notification

Potential winners will be notified by email and may be asked to execute and return a publicity release. If a potential winner does not respond to the initial notification within the time period stated in the email notification, does not return all required documentation within the time period stated, or if a prize notification or prize is returned as undeliverable, or such potential winner is not in compliance with these rules, the prize will be forfeited and, at the Sponsor’s discretion, a runner-up will be notified.


Charitable donation by the Sponsor to the amount of £4,000 (the ‘Sponsor Donation’).

The winning Agency shall have the option to decide which of the following eligible charities will receive the Sponsor Donation: Making the Leap, Social Mobility Foundation, Media Trust and SuitUp (each an ‘Eligible Charity’). For the avoidance of doubt, all costs associated with the Sponsor Donation shall be the responsibility of the Sponsor. Prizes are awarded ‘as is’ with no warranty or guarantee, either express or implied. Winners may not substitute, assign or transfer the prize, but the Sponsor reserves the right, at its sole discretion, to substitute a prize of comparable or greater value. Prizes are not redeemable for cash. All prize details are at the Sponsor’s sole discretion. Limit one (1) prize per winning Agency.

General Conditions

Insofar as is permitted by law, the Sponsor, its parent, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, the ‘Released Parties’) will not in any circumstances be responsible or liable to compensate any entrant or accept any liability for any loss, damage, personal injury or death occurring as a result of participating in the Contest except where it is caused by the negligence of the Released Parties. Your statutory rights are not affected.

The Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled Entries, email or other communications of any kind; for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), Website or other connections; for the availability, accessibility, miscommunication or failure of computer, satellite, telephone or cable transmissions, lines or technologies; for jumbled, scrambled, delayed or misdirected transmissions; for computer hardware or software malfunctions, failures or difficulties; or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, the announcement of the prize(s) or in any Contest-related materials. The Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilised in the Contest. The Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Contest or downloading materials from or use of the Website. Persons who tamper with or abuse any aspect of the Contest or Website, who act in an unsportsmanlike or disruptive manner, or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Contest be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorised human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, the Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest and, if terminated, at its discretion, select the potential winner(s) from all eligible, non-suspect Entries received prior to action taken using the winner-determination procedure outlined above. These Official Rules are governed by English law. If any entrants to this Contest wish to take out court proceedings, then they must do this within the courts in the United Kingdom. In the event of any attempt to deliberately damage the website or undermine the legitimate operation of the Contest, the Sponsor reserves the right to seek damages and other remedies (including legal fees) from any such individual to the fullest extent of the law.

Use of Data

The Sponsor will be collecting personal data about entrants in accordance with its privacy policy. Please review the Sponsor’s privacy policy at

Winners List

To receive the name(s) of the winner(s) (available after 15 December 2023), send an email to, by no later than 31 December 2023. If you object to your name, county and winning Entry being made available, please contact the Sponsor at In such circumstances, the Sponsor must still provide the information and winning Entry to the Advertising Standards Authority on request.


Snap Group Limited, 50 Cowcross Street, Floor 2, London EC1M 6AL.