November 04, 2024

Candies, Ghosts…..sharing!? How Brands can maximize Halloween on Snapchat

A new 2024 study by National Research Group shows that Snapchatters are looking forward to Halloween and look after Brands for inspirations.

Halloween has become a significant cultural moment globally. It has become more than carving pumpkins, costume parties or scary-movie marathons. Halloween today is about sharing the moment with people that matter the most - friends and family. The spooktacular season is here and Halloween is all encompassing on Snapchat - every moment is captured, shared, and celebrated.

87%

of Snapchatters are planning to celebrate Halloween.

77%

of Snapchatters plan to attend a Halloween party with Friends.

77%

of Snapchatters say they will 'dress up for Halloween this year'.

1. CONNECT WITH WHAT MATTERS TO YOUR CUSTOMERS

For Snapchatters, Halloween is a social holiday they share with their friends and their larger community. They are putting more effort into making that moment truly special and memorable. Shopping is an important part of the celebration itself. Half of Snapchatters start planning in September or earlier¹ so everything is ready for the haunt.

66%

of Snapchatters see Halloween as an occasion to have fun with their friends and family.

76%

of Snapchatters intend to purchase items to help them celebrate the holiday.

82%

of Snapchatters anticipate spending the same or more this year than last year.

Who do they turn to for inspiration? Friends and family of course! Where do they connect? On Snapchat. When it comes to preparing for Halloween, Snapchat is the best place to plan with friends and family, to build excitement or to get inspiration from their inner circle sharing ideas, messages, pictures or videos.

Friends and family are the most trusted source for brand and ideas inspiration.²
Snapchat is the #1 platform used by Snapchatters to share ideas and plans with friends and family.³

2. MAKE IT SNAPPY

Shopping for Halloween is a social experience where friends and family are closely involved. Snapchatters’ close personal networks heavily influence their behavior across their purchasing journey - from inspiration to purchase and beyond. Snapchat is the go-to platform for shopping with friends and beats out all other platforms as the place Snapchatters go when they want to get opinions while shopping, share outfits, and get advice before making their final decision.

Snapchat is 'the best way fo rme to shop with my friends even when they're not with me', compared to other platforms.

Snapchat is #1 app for Snapchatters to post/share about what they bought.

3. JOIN THE CONVERSATION

Halloween is about sharing and celebrating the moment together and driving emotional connections. There is a massive opportunity for brands to better connect with their customers as they play a crucial role in Snapchatters’ experiences. When brands help inspire the creation of memorable holidays, Snapchatters reward them with their loyalty.

74%

of Snapchatters say 'Brands or products that help me get creative become my go-to brands for future celebrations.'

72%

of Snapchatters say 'Brands or products that acknowledge and support celebrations I care about feel more relvant to me.'

71%

of Snapchatters say 'I expect brands to inspire me with new products or ideas during celebration periods.'

Snapchatters are in the hunt for discovery during Halloween and look to brands to provide inspiration for their festivities. On Snapchat, brands have the opportunity to capture engagement early and often, using engaging tools such as AR or creators endorsement, to create immersive and memorable experiences that make an impact throughout the season.

58%

of Snapchatters say they would visit a brand's website/store after seeing an intriguing ad on Snapchat for a holiday they are gearing up for.

66%

of Snapchatters say they are more likely to purchase a product after watching a story from friends or family on Snapchat.

63%

of Snapchatters say Snapchat is a good place to use AR.

Snapchat can help your business grow.

Get Started