Unwrap the Power of Snapchat
The Holiday season is one of the most celebrated moments of the year globally, and it is one of the biggest sales opportunities for Brands as people are actively looking to shop, give and celebrate. It is a perfect time for brands to connect with their audience and beyond.
The holiday season is one of the biggest sales opportunities for brands, as people are actively looking to shop, give, and celebrate. As Snapchat is all about sharing everyday moments with friends and family, this is the perfect time for brands to reach and engage with Snapchatters.
To understand how Snapchatters celebrate, shop, and engage with brands during the holidays, we commissioned a new research study with National Research Group, covering 10,960 consumers across 12 markets. This study shows that Snapchatters plan early for the holiday season, discuss with friends and family before making purchases, and look to brands for inspiration.
During the holiday season, Snapchatters put a lot of effort into finding the perfect gift for the people they love, are ready to splurge — and start planning early on.
For Snapchatters, friends and family play a pivotal role in shaping the purchasing experience. Snapchat stands out as the go-to platform for collaborative shopping, where Snapchatters turn to each other to share ideas, seek real-time feedback, and get advice before making a purchase.
When it comes to brand engagement during the holidays, Snapchatters turn to brands to get inspired about new products and ideas. By creating memorable holiday experiences on Snapchat, brands can earn the loyalty of Snapchatters and foster long-term connections.
The holiday season extends far beyond Christmas — planning and shopping begins a few months in advance, and the momentum continues into the new year. In fact, many Snapchatters start preparing for New Year's celebrations in December, dedicating the week after Christmas to rening their plans. During this time, they turn to brands for fresh ideas on how to celebrate, what to eat and drink, and how to dress or decorate, and they eagerly share their nds and inspiration with friends and family. Importantly, New Year’s Day is one of the key days for engagement on Snapchat, as Snapchatters seize every opportunity to share this moment with the people they love. This presents a prime opportunity for brands to connect, inspire, and drive engagement well past the holidays.
The holiday season oers brands a unique opportunity to connect with consumers in meaningful, impactful ways and to get in front of our highly engaged community of 850 million monthly active users who want to create magical memories with friends and family.
Do you want to build the perfect holiday campaign? Contact your Snap Sales team!
Snapchat can help your business grow.
As Snapchatters are actively seeking inspiration during the holidays, this creates a prime opportunity for brands to engage early and often. With our range of advertising tools like AR, Takeovers products, and Creator collaborations, brands can craft immersive, impactful experiences that capture attention and drive lasting engagement throughout the season.
