Class is in Session:
A Snapchat Back to School Hub
Snapchat is the Back to School command center. From discovery to purchase, Snapchat is where students and parents make Back to School decisions together.
Back to school is a
cultural reset
Back to School is one of the most important shopping seasons of the year.
It’s a period when students seek to reinvent themselves as they enter the next grade. A new outfit becomes a new identity, a new hairstyle brings a confidence boost, and new supplies inspire motivation.
Back to School Decisions don’t happen in feeds
Back to School shopping is social, collaborative, and constant. It’s not driven by doom scroll. It’s driven by conversations.
agree that most Back to School shopping conversations or interactions happen in private channels rather than public comments.¹
Snapchat is the Back to School Command Center
From Chat To Checkout
Snapchat connects every step of the Back to School journey
where discovery, validation, and purchase happen together
And what’s more?
Snapchatters are an incremental audience you may not reach elsewhere. 40% of U.S. Snapchatters aren’t on TikTok daily; 31% of U.S. Snapchatters aren’t on Instagram daily⁴
Brands succeed when they show up like
Snapchatters across all 5 tabs.
In fact, 97% of Snapchatters visit more than one tab per session.⁵
Show up where decisions are made
Start your most successful Back to School yet
Snapchat is the transaction layer of Back to School. Show up where decisions are made and turn chats into checkouts.
