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Class is in Session:

A Snapchat Back to School Hub

Shopping Starts in a Snap

Snapchat is the Back to School command center. From discovery to purchase, Snapchat is where students and parents make Back to School decisions together.

References

1

Source: Back to School study by Ipsos, commissioned by Snap Inc, 2026

2

Source: Snap Inc. Q4 2025 Earnings

3

Source: Snap Internal Data, July 2025, Global

4

Source: GWI Q2'25-Q3'25. Sample Size: 798. %[Daily Base] Snap Incremental Reach & Online shoppers unique to Snap. Market: USA

5

Source: 2024 Alter Agents study “How We Snap”, commissioned by Snap Inc. (Global)

References
1

Source: Back to School study by Ipsos, commissioned by Snap Inc, 2026

2

Source: Snap Inc. Q4 2025 Earnings

3

Source: Snap Internal Data, July 2025, Global

4

Source: GWI Q2'25-Q3'25. Sample Size: 798. %[Daily Base] Snap Incremental Reach & Online shoppers unique to Snap. Market: USA

5

Source: 2024 Alter Agents study “How We Snap”, commissioned by Snap Inc. (Global)