
Class is in Session:
A Snapchat Back to School Hub
Snapchat is the Back to School command center. From discovery to purchase, Snapchat is where students and parents make Back to School decisions together.

Class is in Session:
A Snapchat Back to School Hub
Snapchat is the Back to School command center. From discovery to purchase, Snapchat is where students and parents make Back to School decisions together.
Back to School is one of the most important shopping seasons of the year.
It’s a period when students seek to reinvent themselves as they enter the next grade. A new outfit becomes a new identity, a new hairstyle brings a confidence boost, and new supplies inspire motivation.

Back to School shopping is social, collaborative,
and constant. It’s not driven by doom scroll. It’s driven
by conversations.

agree that most Back to School shopping conversations or interactions happen in private channels rather than public comments.¹

Snapchat is the Back to School Command Center
What This Means for Advertisers



Snapchat is the transaction layer of Back to School. Show up where decisions are made and turn chats into checkouts.
