Snap to School is in Session
The how, where, and what of back-to-school shopping has changed… and it’s gotten harder to predict what it will look like each year. Learn everything you need to ace back to school on Snapchat.
Snap to School is now in session.
If back to school no longer looks like it once did, what does it look like?
Connect with our unparalleled student and parent audience
Keep your brand top of mind from inspiration to purchase
Discover
In the months before school starts, Snapchatters are looking for brands that will help them feel confident going into the new year. They’re asking their friends and parents for advice, and finding out about great deals through word of mouth. This the most important time for you to show up meaningfully and often.
Shop
A change of routine is hard enough - shoppers want back to school shopping to be easy and convenient. Snapchat provides a seamless experience for them to see it, like it, and then buy it — all from our app.
Share
Snapping their new back-to-school outfits and gear is embedded into Snapchatters’ daily routines. More sharing doesn’t just mean more consistent engagement, it means more opportunities for brands to break through the noise and own the conversation.
Take shoppers from “this looks good” to “this looks good on me” or “this looks good in here.”
Augmented Reality (AR) on Snapchat not only gives consumers a new way to discover and try products, it also offers brands seamless and immersive ways to connect with shoppers — solving the friction both face.
Let your audience walk through your store from the comfort of their own home. A virtual storefront is your brand’s one-stop back-to-school shop where engaged Snapchatter students and parents alike can go to discover and share your products.
Be part of every back-to-school moment — from preparation through the first day of school — by creating brand experiences in the camera that allow Snapchatters to express their excitement and anticipation for the school year ahead.
Let Snapchatters try out your AR Lenses — even after your campaign is over. Public Profiles for Businesses provide one central location for consumers to check out your Lenses, content, and products. In essence, it's your brand’s digital flagship store — one that exists in perpetuity for shoppers to come back and be inspired time and time again. It is an invaluable addition to your paid digital strategy.
Snap to Class
An analysis of how new Back-to-School and Snapchat Generation research can be applied to create comprehensive and compelling campaigns, with an emphasis on the motivation and behaviors of student and parent shoppers.
We’ll be leveling up your Snap AR basics to back-to-school heights. You’ll leave being a savvy, full-funnel back-to-school AR marketer.
