Improving Performance and Measurement Best Practices
Enhance Signal Quality
If you’re looking for an alternative to SKAdNetwork and want to expand the reach of your app campaigns while unlocking more flexibility around set-up and reporting, Advanced Conversions makes that possible. Work with your Mobile Measurement Partner (MMP) to enable this option in their dashboard.
Creative strategy and execution are key factors in driving results. Below we’ve outlined our creative best practices for driving sales:
- Ensure your product is the star and that it stands out in your ads. The Snapchat Generation consumes more content, at a faster rate, and has the highest recall. So let's capture their attention right away.
- Play into seasonal conversations to make your ads more relevant. Leveraging gifting messaging, expressing the sentimental motivations, or simply giving them a reason to celebrate a seasonally relevant moment.
- Feature promotions or sales in the headline or caption to drive urgency. Providing more purchase information and assurances (e.g. free returns ) to engage this mindset at purchase.
- Provide clear CTAs that deep link to your products or apps to create a seamless shopping experience.
Broaden the reach of your campaign to improve ROI performance.