App Install Campaign Setup

Learn how to properly set up your app install campaigns.

Setting Up Your Campaign

1. Build your campaign
Choose App Installs as your objective, select start date, daily spend cap, and/or lifetime spend cap.
2. Build your ad sets
Choose Single Image or Video Ad as your ad format, select your audience, and input delivery options including ad set budget, goal, and bid.
3. Build your ad
Design your ad by adding your brand messaging, uploading creative, choosing your call to action, and publishing.
Set up your app install campaign